Quotes About Trans Am

While prepping 'Smokey,' I saw a picture in a magazine of a Pontiac Trans Am that gave me a product placement idea. I could picture Burt Reynolds behind the wheel with Jackie Gleason on the chase. I called Pontiac and asked if they would like to have the car in the movie.

Trans Am sales went up 70 percent after Smokey and the Bandit, and I was promised a free car every year for life by the Pontiac president.

When 'Smokey' was released and became a blockbuster, Trans Am sales went through the roof. If you wanted a black Trans Am, you had to wait a minimum of six months. By the time we were ready to shoot 'Smokey II,' I was on a first-name basis with Pontiac.