Quotes About Pre-collection

In fashion, the time is so short, and even with pre-collection, there are not only dresses, shoes, bags, and furs but now raincoats and T-shirts. It's just an endless amount of work that we have to produce in no time.

From a branding standpoint, the show represents only a fraction of our business, and the impact you actually have on the consumer is super, super tiny. I mean, what about the pre-collection? That is just as important as the show.