Quotes About Market Launch

Cadila, India's sixth-largest drugmaker by sales, spent $250 million developing Lipaglyn, a new chemical entity or new discovery, and aims to spend another $150 million to $200 million to launch the drug outside India.

It takes about twelve years for a pharmaceutical firm to research, develop, test, and launch a product. Several firms, including Pfizer, Novartis, and Celgene, are working with IBM Watson to try to identify and bring new drugs to market faster.

We'll look at the japanese launch as a model and aspire to have things go as well as they did over there.