Quotes About Prosumer

The concept of Red was to build a camera with as much capability as possible... for the professional market. Then we thought we could extend it down a bit to the prosumer level. Apparently, that was a mistake.

In fact, the average person online today writes more words in a year than many professional writers of the past. This torrent is unedited, unmanaged, completely bottom up. And the attention given to this immense corpus of prosumer content is significant—it was sold to advertisers for $24 billion in 2015.