Quotes About Experience
Novelty even changes our perception of time.
~ Chip Heath
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Employees as cast members" is a generative metaphor that has worked for Disney for more than fifty years.
~ Chip Heath
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To elevate a moment, do three things: First, boost sensory appeal. Second, raise the stakes. Third, break the script. (Breaking the script means to violate expectations about an experience—the next chapter is devoted to the concept.) Moments of elevation need not have all three elements but most have at least two. Boosting
~ Chip Heath
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the common perception that time seems to accelerate as we get older. Our lives become more routine and less novel. We're seeing more and more brown shoes and fewer alarm clocks. Now
~ Chip Heath
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The point here is simple: Some moments are vastly more meaningful than others. For tourists, the Popsicle Hotline is a 15-minute experience that pops out of the surrounding 2-week vacation. For students at YES Prep, Senior Signing Day is a single morning that rises above a 7-year journey.
~ Chip Heath
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In the service business, a good surprise is one that delights employees as well as customers.
~ Chip Heath
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The surprise about great service experiences is that they are mostly forgettable and occasionally remarkable
~ Chip Heath
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defining moment is a short experience that is both memorable and meaningful.
~ Chip Heath
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An expert is simply someone who has more experience than you.
~ Chip Heath
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One simple diagnostic to gauge whether you've transcended the ordinary is if people feel the need to pull out their cameras.
~ Chip Heath
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in recalling an experience, we ignore most of what happened and focus instead on a few particular moments.
~ Chip Heath
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Language is often abstract, but life is not abstract. Teachers
~ Chip Heath
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What's indisputable is that when we assess our experiences, we don't average our minute-by-minute sensations. Rather, we tend to remember flagship moments: the peaks, the pits, and the transitions.
~ Chip Heath
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What the Magic Castle has figured out is that, to please customers, you need not obsess over every detail. Customers will forgive small swimming pools and underwhelming room décor, as long as some moments are magical. The surprise about great service experiences is that they are mostly forgettable and occasionally remarkable.
~ Chip Heath
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Let's replay that scene, where things were working for you. What was happening? How did you behave? Were you smiling? Did you make eye contact?
~ Chip Heath
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First, you fill the pits. That, in turn, frees you up to focus on the second stage: creating the moments that will make the experience "occasionally remarkable." Fill pits, then build peaks.
~ Chip Heath
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In 1925, John Caples was assigned to write a headline for an advertisement promoting the correspondence music course offered by the U.S. School of Music. Caples had no advertising experience, but he was a natural. He sat at his typewriter and pecked out the most famous headline in print-advertising history: "They Laughed When I Sat Down at the Piano. . .But When I Started to Play!
~ Chip Heath
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Some moments are vastly more meaningful than others. For tourists, the Popsicle Hotline is a 15-minute experience that pops out of the surrounding 2-week vacation. For students at YES Prep, Senior Signing Day is a single morning that rises above a 7-year journey.
~ Chip Heath
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What she gained was the insight that comes from experience.
~ Chip Heath
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Failing is often the best way to learn, and because of that, early failure is a kind of necessary investment.
~ Chip Heath
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Stories should put knowledge into a frame work that is more lifelike.
~ Chip Heath and Dan Heath
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Mental simulation is not as good as actually doing something. But it's the next best thing. And the right kind of a story is a simulation.
~ Chip Heath and Dan Heath
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Much is to be gained by eBooks: ease, convenience, portability. But something is definitely lost: tradition, a sensual experience, the comfort of thingy-ness — a little bit of humanity.
~ Chip Kidd
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Nothing worth knowing can ever be taught in a classroom.
~ Chip Kidd
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