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Quotes About Collective representations

This book has two determinants: on the one hand, an ideological critique of the language of so-called mass culture; on the other, an initial semiological dismantling of that language: I had just read Saussure and emerged with the conviction that by treating "collective representations" as sign systems one might hope to transcend pious denunciation and instead account in detail for the mystification which transforms petit bourgeois culture into a universal nature.
~ Roland Barthes
Religious representations are collective representations which express collective realities.
~ Émile Durkheim
Without the help of these "représentations collectives," which have psychotherapeutic value even for primitives, it is not possible to understand the archetypal associations of the products of the unconscious.
~ C.G. Jung