Quotes About Focus groups

And the inner dynamics of Hollywood are like politics. Say you give a script to a group of executives - they all sit around, afraid to voice an opinion, saying nothing, waiting to know what the consensus is. Just like focus groups, opinion polls or a cabinet.

Focus group research has created a composite No-Man who resembles no-one anyone has ever met.

I don't have any focus groups on talent and programming. If I need five people in a mall to be paid $40 to tell me how to do my job, I shouldn't do my job.

If there was one fact that sent me hurtling off to write 'Politics Lost,' it was when I learned that John Kerry had focus-grouped Abu Ghraib. We knew about the Justice Department memo in June of 2004, and Kerry didn't raise that in any one of his three debates with George Bush.

Women in my focus groups, they say a bald man is trustworthy. He has nothing to hide.

By that I mean, I think that it is true that politics and political heroes have to satisfy our need to be greater than mortal in some way, and that's led them into creating illusions, sound bites, focus groups that tell you what to do.

Run focus groups. Do whatever you need to do to get 8 to 10 people together in a room and put your product in front of them. Ask them how much they would pay for it and whether they would pay for it. It's really important to get user validation early and often.

Big-time directors and the studios that bankroll them prefer to dwell in the comfortable, familiar center, where mammon is God and the only divine word comes from focus groups.

Stories abound... of governments' heavy reliance on focus groups and other forms of research to pre-test the likely political effect of policies. Not to test the integrity or efficacy of the polices; not to see whether it fits within a particular philosophical framework, merely to test its palatability or, to be brutally frank, its likely contribution to a government's prospects of re-election.

the inventors and company executives don't generally partake in their own creations. Thus the heavy reliance on focus groups with the targeted consumer.