Quotes About Behavior

Because we are all designers in the sense that all of us deliberately design our lives, our rooms, and the way we do things.

Conventions are actually a form of cultural constraint, usually associated with how people behave. Some conventions determine what activities should be done; others prohibit or discourage actions. But in all cases, they provide those knowledgeable of the culture with powerful constraints on behavior.

The frequent traveler is continually confronted with this kind of situation: the behavior that is appropriate in one place is inappropriate in another, even in situations that appear to be identical. Known cultural norms can create comfort and harmony. Unknown norms can lead to discomfort and confusion.

Knowledge in the head includes conceptual models; cultural, semantic, and logical constraints on behavior; and analogies between the current situation and previous experiences with other situations.

You build up expectations of behavior based upon prior experience, and if the items with which you interact fail to live up to expectations, that is a violation of trust, for which you assign blame, which can soon lead to anger.

Science now knows that evolutionarily more advanced animals are more emotional than primitive ones, the human being the most emotional of all. Moreover, emotions play a critical role in daily lives, helping assess situations as good or bad, safe or dangerous.

three different levels of the brain: the automatic, prewired layer, called the visceral level; the part that contains the brain processes that control everyday behavior, known as the behavioral level; and the contemplative part of the brain, or the reflective level.

The behavioral level is the site of most human behavior. Its actions can be enhanced or inhibited by the reflective layer and, in turn, it can enhance or inhibit the visceral layer.

The behavioral level in human beings is especially valuable for well-learned, routine operations. This is where the skilled performer excels.

Las personas no siempre se comportan como organismos razonadores plenos y lógicos, que empiezan por unos objetivos de alto nivel y trabajan para alcanzarlos

everything you do has both a cognitive and an affective component—cognitive to assign meaning, affective to assign value.

Attractive things do work better—their attractiveness produces positive emotions, causing mental processes to be more creative, more tolerant of minor difficulties. The three levels of processing lead to three corresponding forms of design: visceral, behavioral, and reflective. Each plays a critical role in human behavior, each an equally critical role in the design, marketing, and use of products.

The solution is human-centered design (HCD), an approach that puts human needs, capabilities, and behavior first, then designs to accommodate those needs, capabilities, and ways of behaving.

Violation of cultural conventions can completely disrupt an interaction.

Three Levels of Processing: Visceral, Behavioral, and Reflective. Visceral and behavioral levels are subconscious and the home of basic emotions. The reflective level is where conscious thought and decision-making reside, as well as the highest level of emotions.

You are designing for people the way you would like them to be, not for the way they really are." When

We die of habits, deplorable ones like merely living: finally fatal. - from Tubes

Who your characters are, how they behave, what they believe, how they think, what they do, and the ways in which they feel are in your control. Why create characters who only raise shrugs? In

Work on your character and a good life will come to you.

Of all the principles I'd learn about story, the idea that a character is what he does remains the hardest to actually live.

A character is what he does.

We have to be taught to be good. It doesn't come natural.

People don't buy products, vote for candidates, or join a movement because they are thinking rationally.

Abraham Maslow's hierarchy of needs.