Quotes About Measurability

I think people are sort of waking up to it now, how probably the biggest change in Internet media isn't the immediacy of it, or the low costs, but the measurability. Which is actually terrifying if you're a traditional journalist, and used to pushing what people ought to like, or what you think they ought to like.

A gilmpse into the depth of other people's misfortunes makes us cling to the hope that the suffering is measurable. There are more sorrowful sorrows, more despondent despondencies. When we recognize another's suffering, we cannot avoid confronting our own, from which we escape to the thought of measurability. Well, at least, we emphasize. Our capacity to console extends only to what we can do to console ourselves.

Measurability—Can you identify the segment? Can you quantify its size? Accessibility—Can you reach the segment through advertising, sales force or distributors, transportation, or warehousing? Substantiality—Is the segment large enough to bother with? Is the segment shrinking, maturing, or growing?