Quotes About Competition

adopting a blue ocean creator's business model is easier to imagine than to do. Because blue ocean creators immediately attract customers in large volumes, they are able to generate scale economies very rapidly, putting would-be imitators at an immediate and continuing cost disadvantage.

Once a company creates a blue ocean and its powerful performance consequences are known, sooner or later imitators appear on the horizon.

the cornerstone of blue ocean strategy. Value innovation, not innovation per se

Effective blue ocean strategy should be about risk minimization and not risk taking

Attempts to imitate a blue ocean creator conflict with the imitator's existing brand image.

Blue ocean strategy does not see competition as bad. However, unlike traditional economic thought, it does not see competition as always good.

Youth and skill will win out every time over age and treachery. True or false? False. Even the best and brightest are regularly eaten alive by politics, intrigue, and plotting.

Organizational politics is an inescapable reality of corporate and public life.

Red oceans may not be the paths to future profitable growth, but they feel comfortable to people and may have even served an organization well until now, so why rock the boat?

They reveal that for major product and service categories, brands are generally becoming more similar, and as they are becoming more similar, people increasingly select based on price.

The more that companies share this conventional wisdom about how they compete, the greater the competitive convergence among them.

When exceptional utility is combined with strategic pricing, imitation is discouraged.

If companies give in to the tempting route of either bumping up the strategic price or cutting back on utility, they are not on the path to lucrative blue waters.

By focusing on the key factors that lead buyers to trade across alternative industries and eliminating or reducing everything else, you can create a blue ocean of new market space.

The creators of blue oceans, surprisingly, didn't use the competition as their benchmark.17 Instead, they followed a different strategic logic that we call value innovation. Value innovation is the cornerstone of blue ocean strategy. We call it value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space.

Find the right price for an irresistible offer, which, by the way, isn't necessarily the lower price.

blue oceans were seldom the result of technological innovation per se;

Most blue oceans are created from within, not beyond, red oceans of existing industries

We call it value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space.

Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. Instead of dividing up existing—and often shrinking—demand and benchmarking competitors, blue ocean strategy is about growing demand and breaking away from the competition.

Does your industry compete on functionality or emotional appeal? If you compete on emotional appeal, what elements can you strip out to make it functional? If you compete on functionality, what elements can be added to make it emotional?

Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant.

Value innovation, not technology innovation, is what opens up commercially compelling new markets.

strategy is about confronting an opponent and fighting over a given piece of land that is both limited and constant.