Quotes About Trust

The fact is, a bigger badge isn't going to help at all. People aren't going to follow you because you order them to.

They're building an asset that has nothing to do with brand and everything to do with their relationship with you.

Amazon appears to be building a permission asset, not a brand asset.

only a tiny portion of the audience is looking for the brand-new thing. Most people are waiting for the tested, the authenticated, and the proven.

People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.

When we recognize the fraud for what it is, we feel incredibly stupid. Something more than our bank accounts is damaged—our egos are damaged. As a result, it's almost impossible for the marketer to regain our trust.

Waiting isn't easy, which is precisely why it is so effective when engaging with other people.

in virtually every industry the most trusted brand is also the most profitable. Frequency led to awareness, awareness to familiarity, and familiarity to trust. And trust, almost without exception, leads to profit.

The value we create is directly related to how much valuable information we can produce, how much trust we can earn, and how often we innovate.

Make it easy to believe.

Before a marketer can build trust, it must breed familiarity. But there's no familiarity without awareness. And awareness—the science of letting people know you exist and getting them to understand your message—can't happen effectively in today's environment without advertising.

What most people want in a leader is something that's very difficult to find: we want someone who listens. Why

The analysis, based on past events, certainly seems sound. But following your instincts is the only way you're going to do something unsound.

Strangers Friends Customers Loyal Customers Former Customers

People want to be told what to do because they are afraid (petrified) of figuring it out for themselves.

Don't listen to the cynics. They're cynics for a reason.

If you hide your spark, bury your ideas, keep your questions and notions from the team, you have hurt them as badly as if you had stolen a laptop and fenced it on eBay.

In fact, determination is precisely what's needed to write poetry or create art. Determination of the will opens the door for us to trust ourselves enough to actually find the words.

dac? nu e?ti dispus s? ai empatie pentru ideile persoanei pe care vrei s-o serve?ti, e ca ?i cum ai fura.

understanding our customers' worldview and desires so we can connect with them. It's focused on being missed when you're gone, on bringing more than people expect to those who trust us. It seeks volunteers, not victims.

Your best customers become your new salespeople.

Permission Marketers are totally obvious about their objectives with the consumer.

They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves. What leaders do: they give people stories they can tell themselves. Stories about the future and about change.

La confianza en la marca es un nivel de permiso que merece la pena? ¡Por supuesto que sí! Pero se debe vigilar, atender e invertir en ella.