Quotes About Trust

Testimonials give potential customers the gift of going second. They know others have worked with you and attained success.

When people meet your brand, it's as though they are meeting a person. They're wondering if the two of you will get along, whether you can help them live a better life, whether they want to associate their identity with your brand, and ultimately whether they can trust you.

And that makes me wonder if what we really want from the formulas are the wishes, not God. It makes me wonder if what we really want is control, not a relationship.

What is it costing your clients to not do business with you?

If we've positioned ourselves as the guide, our customers are already in a relationship with us. But making a purchase isn't a characteristic of a casual relationship; it's a characteristic of a commitment.

In order to ease our customers' concerns, we need to place large stones in that creek. When we identify the stones our customers can step on to get across the creek, we remove much of the risk and increase their comfort level about doing business with us. It's as though we're saying, "First, step here. See, it's easy. Then step here, then here, and then you'll be on the other side, and your problem will be resolved.

At the end of the day, when I am lying in bed and I know the chances of any of our theology being exactly right are a million to one, I need to know that God has things figured out, that if my math is wrong we are still going to be okay. And wonder is that feeling we get when we let go of our silly answers, our mapped out rules that we want God to follow. I don't think there is any better worship than wonder.

The most often repeated commandment in the Bible is "Do not fear." It's in there over two hundred times. That means a couple of things, if you think about it. It means we are going to be afraid, and it means we shouldn't let fear boss us around.

We didn't become the best of friends, but he was my best friend. By best friend I mean he was the best person for me to talk to. Every time I walked away from a beer or a lunch with him I was, somehow, a more centered person. He never let me control the conversation with distractions. He'd just laugh them off and repeat the question I was running from.

But love doesn't control, and I suppose that's why it's the ultimate risk. In the end, we have to hope the person we're giving our heart to won't break it, and be willing to forgive them when they do, even as they will forgive us.

When a customer places an order, they're essentially saying, "I believe you can help me solve my problem, and I believe it so much I'm willing to put skin in the game. I'm willing to part with my hard-earned dollars.

half the feeling of home is usually a person.

God risked himself on me. I will risk myself on you.

As long as you're willing to turn the other cheek with the mean ones, vulnerability can get you a wealth of friends.

talking about real life. The thought of not acting pressed on me like a terror. Can we really trust people to love us just as we are? Nobody steps onto a stage and gets a standing ovation for being human. You have to sing or dance or something. I think that's the difference between being loved and making people clap, though. Love can't be earned, it can only be given. And it can only be exchanged by people who are completely true with each other.

God has never withheld love to teach me a lesson.

If I was going to make Betsy happy, I'd have to trust that my flaws were the ways through which I would receive grace. We don't think of our flaws as the glue that binds us to the people we love, but they are. Grace only sticks to our imperfections. Those who can't accept their imperfections can't accept grace either.

What differentiates true Christianity from the pulp many people buy into is that Jesus never offers that completion here on earth. He only asks us to trust him and follow him to the metaphorical wedding we will experience in heaven.

We have to clearly invite customers to take a journey with us or they won't.

4.    Created a lead-generating PDF. I should have used a lead generator to capture emails.         5.    Created an email campaign. I should have earned the trust of people who had given me their email address by sending them helpful emails that practically solved their problems.

I cried out to him an angry petition for rescue. I doubted him and needed him at the same time.

People assume when you're swimming in a river you are supposed to know which way you are going, and I guess some of the time that is true, but there are certain currents that are very strong, and it's when we are in those currents we need somebody to come along, pull us out, and guide us in a safer direction. (page 18)

I've learned there are givers and takers in this life. I've slowly let the takers go and I've had it for the better. God bless them, when they learn to play by the rules they are welcomed back, but my heart is worth protecting.

Customers aren't looking for brands that are filled with doubt and want affirmation; they're looking for brands that have solutions to their problems.