Quotes About Puffery

It's easy to deprecate some of the puffery and jingoism that often go with affirmations of 'American greatness.' It's also easy to confuse greatness with perfection, as if evidence of our shortcomings is proof of our mediocrity.

The individual who pretends to act for such noble ends and who masters such admirable oratory counts in his own eyes as an excellent creature – he gives himself and others a swelled head, although the swelling is only due to self-important puffery.

His strategic belief was that there was no reason not to heap excessive puffery on a prospect. But if the prospect was ruled out as a buyer, there was no reason not to heap scorn and lawsuits on him or her.