Quotes About Information

When people are overwhelmed with information and develop immunity to traditional forms of communication, they turn instead for advice and information to the people in their lives whom they respect, admire, and trust. The cure for immunity is finding Mavens, Connectors, and Salesmen.

We live in a world saturated with information. We have virtually unlimited amounts of data at our fingertips at all times, and we're well versed in the arguments about the dangers of not knowing enough and not doing our homework. But what I have sensed is an enormous frustration with the unexpected costs of knowing too much, of being inundated with information. We have come to confuse information with understanding.

There is a concept in cognitive psychology called the channel capacity, which refers to the amount of space in our brain for certain kinds of information.

our acquaintances—not our friends—are our greatest source of new ideas and information. the internet lets us exploit the power of these kinds of distant connections with marvellous efficiency.

A vervet, in other words, is very good at processing certain kinds of vervetish information, but not so good at processing other kinds of information.

This is the gift of training and expertise—the ability to extract an enormous amount of meaningful information from the very thinnest slice of experience.

movie 2001: A Space Odyssey." Off to the side were dozens of keypunch machines—what passed in those days for computer terminals.

The Stickiness Factor says that there are specific ways of making a contagious message memorable; there are relatively simple changes in the presentation and structuring of information that can make a big difference in how much of an impact it makes.

What screws up doctors when they are trying to predict heart attacks is that they take too much information into account.

If you get too caught up in the product of information, you drown in the data. [...] The big giant is tied down by those little rules and regulations and procedures. And the little guy? He just runs around and does what he wants.

But what I have sensed is an enormous frustration with the unexpected costs of knowing too much, or being inundated with information. We have come to confuse information with understanding.

presenting long rows of data arrayed in complex charts and referring to this kind of gene or that kind of physiological process, and they themselves were talking instead about the mysterious and

The critical thing about Mavens, though, is that they aren't passive collectors of information. It isn't just that they are obsessed with how to get the best deal on a can of coffee. What sets them apart is that once they figure out how to get that deal, they want to tell you about it too. "A Maven is a person who has information on a lot of different products or prices or places. This person likes to initiate discussions with consumers and respond to requests

The unobservables create noise, not signal.

Our mind, faced with a life-threatening situation, drastically limits the range and amount of information that we have to deal with. Sound and memory and broader social understanding are sacrificed in favor of heightened awareness of the threat directly in front of us.

The information age has created a stickiness problem.

But what does the Goldman algorithm say? Quite the opposite: that all that extra information isn't actually an advantage at all; that, in fact, you need to know very little to find the underlying signature of a complex phenomenon.

Trying to get information out of someone you are sleep-depriving is sort of like trying to get a better signal out of a radio that you are smashing with a sledgehammer.

no argument in the book has resonated more with readers than this one. We live in a world saturated with information. We have virtually unlimited amounts of data at our fingertips at all times, and we're well versed in the arguments about the dangers of not knowing enough and not doing our homework. But what I have sensed is an enormous frustration with the unexpected costs of knowing too much, of being inundated with information. We have come to confuse information with understanding.

Chamberlain was acting on the same assumption that we all follow in our efforts to make sense of strangers. We believe that the information gathered from a personal interaction is uniquely valuable.

Algunos de estos nuevos pensadores afirman que si tuviésemos un mejor servicio de información, si pudiésemos verlo todo, no podríamos perder», dice el coronel Van Riper. «Lo que mi hermano dice siempre es: "Imagínate que estás mirando un tablero de ajedrez. ¿Hay algo que no veas? No. ¿Y eso te garantiza la victoria? Ni mucho menos, porque nunca podrás ver lo que está pensando el otro".

Much of what we are told to read and watch, we simply don't remember. The Information Age has created a stickiness problem, but Leventhal and Wonderman's examples suggest that there may be simple ways to enhance stickiness, and systematically engineer stickiness into a message. This is a fact of obvious importance to marketers, teachers, and managers.

There is a simple way to package information that, under the right circumstances, can make it irresistible; all you have to do - is find it.

We answered him when we could. And when we couldn't, we would just give him a book.