Quotes About Strategic

An Opportunity Worth Pursuing is a business that can fulfill the financial standards you've created for your Primary Aim and your Strategic Objective.

Understanding industry structure is also essential to effective strategic positioning P. 26

Ironically, the increase in numbers of the strategic planners had the effect of releasing the client service people from any previous responsibilities they had for brand strategic thinking – leaving them free simply to coordinate with their clients and give them all the service they needed. One

It was never mentioned at the time, but the widespread pursuit of shareholder value initiatives put marketing in the back seat among other strategic priorities. There were easier ways of growing the top- and bottom-lines than by gambling on marketing. Marketing was uncertain and difficult in the recession-prone, post-Golden-Age decades.

The cozy relationship between chief executives and advertising agencies had unravelled, as other strategic advisers like investment bankers and strategic management consultants jumped to the head of the queue. The

Agencies need to initiate the creation of marketing and strategic performance partnerships that see themselves and their clients as co-equal partners, each with specific responsibilities and roles, each of them committed to finding successful, results-generating marketing paths for the advertisers' brands.

There is another way to think of John MacWilliams's fifth risk: the risk a society runs when it falls into the habit of responding to long-term risks with short-term solutions. "Program management" is not just program management.

I firmly believe that IBM's size can be used to its advantage.

ruthless, yes, but not reckless.

McChrystal had organized a jaw-dropping counterterrorism campaign inside Iraq, but the tactical successes did not translate into a strategic victory. This was why counterinsurgency - blanketing the population in safety and winning them over - was necessary.

Instead the analysts debated whether Kim Jong Un was a brilliant, strategic genius manipulating other countries, including the U.S., or an inexperienced, impulsive fool.

The 'fires'n that produce thick, rarely innocent, often strategic smoke should therefore be scrutinized. they should be known and identified; and when they involve dishonesty, lies, or manipulation, they they should be ignored.

Trump's ambitions and motivations notwithstanding, his legacy in the Middle East might best be characterized as tactical maneuvers and strategic incoherence. 3 Trump's actions and tweets left the Middle East in worse shape than what he had inherited, as his policy unorthodoxy created a great deal of uncertainty.

Strauss was unfazed by the extraconstitutional nature of things he was doing to undermine Oppenheimer's defense

1951, he was shown the Air Force's strategic war plan—which called for the obliteration of Soviet cities on a scale that shocked him. It was a war plan of criminal genocide.

We'll take what the other team gives us. We'll scratch where it itches.

counterintuitive decision by Bezos that confounded his colleagues and looked smart only with the passage of time.

I can confirm that Poland should become a eurozone country, and not just because of the treaties that have been signed, but because I consider it of strategic interest both for Poland and the E.U.

Israeli society's inability to tolerate even a single soldier held in captivity results in popular movements that have tremendous impact on strategic decisions made by the government. The issue has become a generator of history rather than an outcome of it.

My theory on an existing crisis is that you have to be very strategic about each case's unique elements. If a crisis involves a legal component, you need a communication strategy that complements the company's legal objective. A strategy for a plea deal is different than a case going to trial.

Now North Korea certainly is located in a different place geographically, but I think it faces the same type of strategic decision. Does it want a different future for its people?

We've complemented that with a second office to think about how we need to prepare ourselves for that period 10 or 15 or 20 years from now, by way of investment in our technology, our organization and our people.

Hitler made only one big mistake when he built his Atlantic Wall," the paratroopers liked to say. "He forgot to put a roof on it.

Yet the failure to solve the riddle of I.S.I. and to stop its covert interference in Afghanistan became, ultimately, the greatest strategic failure of the American war. —