Quotes About Messaging

a good messaging filter will remove all the stuff that bores our customers and will bear down on the aspects of our brand that will help them survive and thrive.

The fact is, pretty websites don't sell things. Words sell things. And if we haven't clarified our message, our customers won't listen.

Creating a one-liner and repeating it over and over is a great way to spread the word about what you do.

You'll be able to use your one-liner on your website, in emails, keynotes, and elevator pitches. Your one-liner will be the central component to your entire messaging campaign.

1.    Created a BrandScript. I should have clarified my message.         2.    Created a one-liner. I should have distilled that message into a single sentence.         3.    Wireframed a landing page. I should have elaborated on that message and brought it to life on a clear and compelling website.

In fact, at StoryBrand we have a mantra: "If you confuse, you'll lose.

If you stop to think about it, even the most obvious stimulus-response transaction requires some internal messaging in the mind and body of the receiver of the stimulus. Even if you touch something hot and jerk back instantly, what really happened was that a message went up your arm to some part of your brain – "Pain down here!" – and your brain sent a reflexive message back down the arm again – "Jerk away from it!

That moment when you think someone is ignoring you when in reality you just didn't press send.

Part of what the food industry does with public relations, just like the chemical industry or the oil industry, is to try to erase their fingerprints from their messaging.

My first definition of PR was that PR is the industry of news creation or good news-making.

And the couriers traveled from city to city through the land of Ephraim and Manasseh as far as Zebulun; but the people scorned and mocked them.