Quotes About Direct mail

Direct mail was the basis of a lot of new Right organizations in the '70s and early '80s, and it actually led to the downfall of the majority of them. It's very expensive, and you end up putting your organization more and more in debt if you're not successful with it.

The Net is not television. It is the finest direct-marketing mechanism in the history of mankind. It is direct mail with free stamps, and it allows you to create richer and deeper relationships than you've ever been able to create before.

The Effects of Canvassing, Telephone Calls, and Direct Mail on Voter Turnout: A Field Experiment,

College students typically receive marketing offers in the mail from upwards of a hundred companies each year.

Avoid the worst months for direct mail: March, May, and June; the best months are January, February, and October. The period January through March is best for business direct mail.

Traditional marketing identifies the heavy weapons of marketing: radio, TV, newspapers, magazines, direct mail, and the Internet.