Quotes About Authenticity

It's OK if it's not perfect. You might not seem as professional, but you will seem a lot more genuine.

Check the cover letter. In a cover letter, you get actual communication instead of a list of skills, verbs, and years of irrelevance.

It's time for companies to stop asking their employees to breathlessly chase ever-higher, ever-more-artificial targets set by ego.

You can absolutely run a great business without a single goal. You don't need something fake to do something real. And if you must have a goal, how about just staying in business? Or serving your customers well? Or being a delightful place to work? Just because these goals are harder to quantify does not make them any less important.

Don't shy away from the fact that your product or service does less. Highlight it. Be proud of it. Sell it as aggressively as competitors sell their extensive feature lists.

Your goal is to make sure your product stays right for you. You're the one who has to believe in it most. That way, you can say, "I think you'll love it because I love it.

Si lo que haces es ser como todos los demás, para qué te has metido en esto? Si te limitas a imitar a tus competidores, tu existencia no tiene sentido. Incluso si al final acabas perdiendo, es mejor caer luchando por lo que crees que limitarse a copiar a los demás.

If you need to explain something, try getting real with it. Instead of describing what something looks like, draw it. Instead of explaining what something sounds like, hum it. Do everything you can to remove layers of abstraction.

They'll feel a bond with you and see you as human beings instead of a faceless company.

fingers." You can buy the same guitar, effects pedals, and amplifier that Eddie Van Halen uses. But when you play that rig, it's still going to sound like you.

Keep things clean and unencumbered but don't sterilize.*

it's better to go down fighting for what you believe in instead of just imitating others.

These companies have realized that when you get into a real work environment, the truth comes out.

The answer isn't more hours, it's less bullshit.

So talk like you really talk. Reveal things that others are unwilling to discuss. Be upfront about your shortcomings. Show the latest version of what you're working on, even if you're not done yet. It's OK if it's not perfect. You might not seem as professional, but you will seem a lot more genuine.

The best cultures derive from actions people actually take, not the ones they write about in a mission statement.

The message should come from the top. The highest-ranking person available should take control in a forceful way. Spread the message far and wide. Use whatever megaphone you have. Don't try to sweep it under the rug. "No comment" is not an option. Apologize the way a real person would and explain what happened in detail. Honestly be concerned about the fate of your customers—then prove it.

It's a beautiful way to put it: Leave the poetry in what you make. When something becomes too polished, it loses its soul. It seems robotic. So talk like you really talk. Reveal things that others are unwilling to discuss. Be upfront about your shortcomings. Show the latest version of what you're working on, even if you're not done yet. It's OK if it's not perfect. You might not seem as professional, but you will seem a lot more genuine.

Don't be afraid to show your flaws.

Artificial culture is paint. Real culture is patina.

Don't shy away from the fact that your product or service does less. Highlight it. Be proud of it. Sell it as aggressively as competitors sell their extensive feature lists.

Don't be afraid to show your flaws. Imperfections are real and people respond to real. It's why we like real flowers that wilt, not perfect plastic ones that never change. Don't worry about how you're supposed to sound and how you're supposed to act. Show the world what you're really like, warts and all.

Don't be afraid to show your flaws. Imperfections are real and people respond to real. It's why we like real flowers that wilt, not perfect plastic ones that never change. Don't worry about how you're supposed to sound and how you're supposed to act. Show the world what you're really like, warts and all.

Make you part of your product or service. Inject what's unique about the way you think into what you sell. Decommoditize your product. Make it something no one else can offer.