Quotes About Aspiration

The point is that people are drawn to transformation. When they see transformation in others, they want it for themselves.

1.?What does the hero want? 2.?Who or what is opposing the hero getting what she wants? 3.?What will the hero's life look like if she does (or does not) get what she wants?

Rolex, Mercedes, Louis Vuitton y otras marcas de lujo, en realidad, venden algo más que coches y relojes: venden la identidad asociada al poder, el prestigio y el refinamiento.

The catalyst for any story is that the hero wants something.

A story starts with a hero who wants something. And then the question becomes: Will the hero get what she wants?

The idea is that you place a gap between a character and what they want.

This means that if we position our products and services as anything but an aid in helping people survive, thrive, be accepted, find love, achieve an aspirational identity, or bond with a tribe that will defend them physically and socially, good luck selling anything to anybody.

In fact, most stories start with a character who wants something followed by a scene in which an enormous challenge is placed between where the character is and what the character wants.

The first section of the website told our customers what their lives could look like if they purchased our product or service. Let's make the second section of our website speak to the current pain our customers are experiencing because they haven't bought our products yet.

When we don't want anything, or, perhaps, when we cannot exactly define what we want, we become characters in a story with no plot.

If you want to know what a person's story is about, just ask them what they want.

by helping them imagine what life can look like when they buy your products or services.

A Sample Explanatory Paragraph At______________[your company name] we know you are the kind of people who want to be______________[aspirational identity. What kind of person do they want to become?]. In order to be that way, you

The rule exists in story because it's a true thing about people. Humans are designed to seek comfort and order, and so if they have comfort and order, they tend to plant themselves, even if their comfort isn't all that comfortable. And even if they secretly want for something better.

Think BIG! You are going to be thinking anyway, so think BIG!

Nothing is easy. But who wants nothing?

As long as you're going to be thinking anyway, think big.

my head in the rainclouds, my heart in the sky.

The idea of living there, of not having to go back ever again to asphalt and shopping malls and modular furniture; of no one marrying or going home or getting a job in a town a thousand miles away or doing any of the traitorous things friends do after college... the idea was so truly heavenly that I'm not sure I thought, even then, it could ever really happen, but I like to believe I did.

A dreamer will not stop having that dream until it has been fulfilled

The least successful athletes, those who have never won any victories, suddenly call themselves trainers.

The indefatigable pursuit of an unattainable perfection, even though it consist in nothing more than in the pounding of an old piano, is what alone gives a meaning to our life on this unavailing star.' Logan Pearsall Smith.

La infatigable búsqueda de una perfección inalcanzable, así se trate sólo de aporrear un viejo piano, es lo que por sí mismo da sentido a nuestra vida en esta vana estrella.» Logan Pearsall Smith.

In dreams, as in love, all is possible.