Quotes About PR

Creative people feel huge ownership of our content; we want everything to be done ourselves. But in book writing, there's a process: editors, PR people.

After President Boris Yeltsin was elected in 1996, I opened a PR firm there to help American companies entering the new market work with the Kremlin and parliament.

Hiring and retaining talent in the tech industry is expensive and vital. Those people have real power over their bosses, especially because it is often fairly easy for them to find work elsewhere, and employee walkouts are terrible PR for these leaders who are often obsessed with their public image.

After being at Vogue' for two years in PR, I decided to bring all events in-house. That's how I became the director of events.

I honestly think that with our generation - Alex Wang, Prabal Gurung, Jason Wu, Christian Cota, Robert Geller - there's a different expectation of what our behavior should be. People expect designers to be good businesspeople and PR people, and I don't think partying is a part of that persona the way it used to be.

You have lines of people outside Apple stores waiting for the latest iPhone, which adds to the hype around new product launch. So scarcity has value not just in its own right, but as a basis for free PR - it can become a story on the nightly news.

Libraries have a PR problem - or at least that's what they call it when no one under the age of 40 walks through the door. To bring in a younger crowd, the paper pushers have turned to tech to bring in the public. DVDs, CDs and, yes, even videogames are hitting the shelves of your local library.

In college, I majored - I can't believe there is such a thing - in advertising. And I worked in advertising and PR for a while, and I liked it.

Any composer needs opportunities, but now these chances are based on personal relationships, and not on talent alone. For that, you must keep calling directors and keep them happy. So, PR plays a major part now, more than talent or success.

I want to stay humble, but I have to talk because the other guys talk too much, and... I understand the crazy power the UFC PR machine has.

People think they need to hire someone to do their PR, but 99 percent of PR in the early stages is stuff you can do yourself. It's just like business development - there's the warm-up intro, followup to build relationships, then add something of value.

Maria did teach us a lot. It taught us to value what we have: our friends, our neighbors, and those who helped us. I know my people in PR are active. It took us by surprise, but we are warriors, and we are ready for any adversity.

If no one had an army, armies would not be needed. But the same can be said of most lobbyists, PR specialists, telemarketers, and corporate lawyers. Also, like literal goons, they have a largely negative impact on society. I think almost anyone would concur that, were all telemarketers to disappear, the world would be a better place.

The difference between PR and social media is that PR is about positioning, and social media is about becoming, being and improving.

You're better off focusing on getting your story into a trade publication or picked up by a niche blogger. With these outlets, the barrier is much lower. You can send an e-mail and get a response (and maybe even a post) the same day. There's no editorial board or PR person involved. There's no pipeline your message has to go through.

I think there's a difference between having a bestselling book - meaning through marketing, PR and buying that first wave of customers - and writing a bestselling book. The second implies that the product propels itself to the best seller list.

When a PR person asks why is it a big deal that they got your name wrong or sent you a pitch on something you would never cover, it's because when you get hundreds of those a day, it's incredibly annoying. It's basically like having telemarketers call you all day long for something you never want to buy.

Yooralla is a people pleaser with a very powerful PR machine.

First: modern society, with its millions, is essentially ungovernable. The public must instead be controlled by manipulation. The men who do this manipulating, in government or not, are the true leaders, philosopher-kings. They need not manipulate all the people, only the few thousand who set the agenda. The drivers of history are not the people, in other words, nor the elite who influence the people, but the PR men who influence the elite who influence the people.

there were 6.8 billion mobile subscriptions at the end of 2013—that's 96 cell phone subscriptions for every 100 people in the world, a greater percentage of people than have access to a toothbrush. So it's no surprise that, in order to reach the individuals who would be interested in their organizations, smart marketers everywhere have altered the way they think about marketing and PR.

In PR, it's not about clip books. It's about reaching our buyers.

PR and marketing doesn't sell books. It gets attention for them. It sends readers to bookstores and websites to read a few pages.

Britain's passion for Christmas and huge white weddings dates from Victorian times - both were low-key celebrations before Victoria and her PR machine.

I don't want the books to become PR exercises for the police; I want to have the freedom to write about cops who cross the line: bad cops.