Quotes About Appraisement

In matters of literary and historical appraisement, one cannot operate with the methods of a laboratory or furnish the proof to be demanded in a court of law. The best is only the probable. Any who raise complaint have an easy remedy: to offer something better, something coherent and constructive.

Few people have an entirely neutral attitude toward advertising. The business by its very nature compels interest and this interest speedily drives one either into bitter enmity or violent championship... It is a grave question whether a correct appraisement of advertising as a factor in modern business has been retarded more by ignorant denunciation or by ignorant championship. One of the great needs of the advertising business is that the universal interest in it should be more intelligent.