Quotes About Mavens

When people are overwhelmed with information and develop immunity to traditional forms of communication, they turn instead for advice and information to the people in their lives whom they respect, admire, and trust. The cure for immunity is finding Mavens, Connectors, and Salesmen.

a social epidemic, Mavens are data banks. They provide the message. Connectors are social glue: they spread it. But there is also a select group of people—Salesmen—with the skills to persuade us when we are unconvinced of what we are hearing, and they are as critical to the tipping of word-of-mouth epidemics as the other two groups. Who

Mavens are data banks. They provide the message. Connectors are social glue: they spread it. But there is also a select group of people-Salesmen-with the skills to persuade us when we are unconvinced of what we are hearing, and they are as critical to the tipping of word-of-mouth epidemics as the other two groups.

The critical thing about Mavens, though, is that they aren't passive collectors of information. It isn't just that they are obsessed with how to get the best deal on a can of coffee. What sets them apart is that once they figure out how to get that deal, they want to tell you about it too. "A Maven is a person who has information on a lot of different products or prices or places. This person likes to initiate discussions with consumers and respond to requests

If anyone wants to start an epidemic, then-whether it is of shoes or behavior or a piece of software-he or she has to somehow employ Connectors, Mavens, and Salesmen in this very way: he or she has to find some person or some means to translate the message of the Innovators into something the rest of us can understand.

One of the more urp-making habits of media mavens is presuming to speak for the American people, as in 'The American people won't stand for this!'

We need to look at what will make the message word of mouth worthy (WOMworthy). Who will transmit it through what channels and why? How will we know what will amplify the effects of the message? The Six Ms I find it helpful to think of the six Ms Message content Mavens transmitters Means via Motivation energized by Measurement results Multiplication amplification So we have a measured message spread by motivated mavens using multiplying means.

Most disputes about "correct" usage are questions of custom and authority rather than grammatical logic (see "The Language Mavens" in my book The Language Instinct), and in these disputes in particular, both parties have grammatical logic on their side. Their