Quotes About Persuaders

The ideas that you think about the most are the ones that automatically and irrationally rise in your mental list of priorities. And Trump made us think about the wall a lot. He did that because he knew voters would see him as the strongest voice on the topic. It also sucked up media energy that might have focused on political topics he didn't understand at the same depth as his competitors. Master Persuaders move your energy to the topics that help them, independent of facts and reason.

And sure enough, Trump's win set off a cluster bomb of cognitive dissonance the likes of which history rarely sees. To untrained observers—voters and pundits alike—the public reaction looked like a combination of anger, disappointment, fear, and shock. But to trained persuaders, it was a front-row seat to a show of cognitive dissonance so pure and so deep that it was, frankly, beautiful.

Yes, The Persuaders, that was great fun because one of my favourite actors is Roger Moore.