Quotes About Value

persons who go through a great deal of trouble or pain to attain something tend to value it more highly than persons who attain the same thing with a minimum of effort.

people seem to be more motivated by the thought of losing something than by the thought of gaining something of equal value.

The idea of potential loss plays a large role in human decision making. In fact, people seem to be more motivated by the thought of losing something than by the thought of gaining something of equal value.

The customers, mostly well-to-do vacationers with little knowledge of turquoise, were using a standard principle—a stereotype—to guide their buying: "expensive = good.

In this case, because we know that the things that are difficult to possess are typically better than those that are easy to possess, we can often use an item's availability to help us quickly and correctly decide on its quality.

The way to love anything is to realize that it might be lost. —G. K. CHESTERTON T

such cases it is vital to remember that scarce things do not taste or feel or sound or ride or work any better because of their limited availability.

They behave in accordance with what the contrast principle would suggest: Sell the suit first, because when it comes time to look at sweaters, even expensive ones, their prices will not seem as high in comparison.

higher price typically reflects higher quality.

The way to love anything is to realize that it might be lost. —G. K. CHESTERTON

los investigadores que estudian esta tendencia general a valorar más aquellas entidades ligadas al propio yo (denominada «egoísmo implícito») han averiguado que los sujetos prefieren no solo a las personas, sino también los productos comerciales (galletas, chocolates, tés) cuyos nombres comparten letras con los suyos.

O preço sozinho havia se tornado uma característica desencadeadora de uma percepção de qualidade após ter sido aumentado.3

Mostrar um produto barato primeiro e depois um caro fará com que este último pareça ainda mais caro.

If the answer is that we want it primarily for the purpose of owning it, then we should use its availability to help gauge how much we want to spend for it. However, if the answer is that we want it primarily for its function (that is, we want something good to drive, drink, eat, etc.), then we must remember that the item under consideration will function equally well whether scarce or plentiful. Quite simply, we need to recall that the scarce cookies didn't taste any better.

numerosas investigaciones demuestran que reducir la distancia ante un objeto hace que parezca que este merece más la pena.

Presenting an inexpensive product first and following it with an expensive one will cause the expensive item to seem even more costly as a result—hardly a desirable consequence for most sales organizations.

the public good, the real welfare of the great body of the people, is the supreme object to be pursued; and that no form of government whatever has any other value than as it may be fitted for the attainment of this object.

God is not one more intelligible object among many, not a supreme existing thing among other existing things, not simply the highest value alongside other ethical goods. Rather, God is that which is intelligible in itself, that which exists through the power of its own essence, that which is good by its very nature.

This account of him [Thomas More] developed as I wrote: what first attracted me was a person who could not be accused of any incapacity for life, who indeed seized life in great variety and almost greedy quantities, who nevertheless found something in himself without which life was valueless and when that was denied him was able to grasp his death.

An old belief is like an old shoe. We so value its comfort that we fail to notice the hole in it.

The little money I have — that is my wealth, but the things I have for which I would not take money, that is my treasure.

Among life's regrets is all the time wasted being early for everything.

The best things in life are not only free, but the line is shorter.

What a unique treasure are the things we have learned to live without, for no thief can take them from us.