Quotes About Value

It is important to distinguish between value innovation as opposed to technology innovation and market pioneering.

To stand apart in these overcrowded markets, you need to be creative through value innovation.

Get focused on (..) understanding how to deliver a leap in value to buyers

Few products and services are used in a vacuum. In most cases, other products and services affect their value

To maximize the size of their blue oceans, companies need to take a reverse course. Instead of concentrating on customers, they need to look to noncustomers. And instead of focusing on customer differences, they need to build on powerful commonalities in what buyers value.

Untapped value is often hidden in complementary products and services. The key is to define the total solution buyers seek when they choose a product or service. A simple way to do so is to think about what happens before, during, and after your product is used.

In this way, blue ocean strategy makes sense of the strategic paradox many organizations face: the more they focus on coping with the competition, and striving to match and beat their advantages, the more they ironically tend to look like the competition. To which blue ocean strategy would respond, stop looking to the competition. Value-innovate and let the competition worry about you.

Los innovadores de valor buscan ideas de éxito y saltos sustanciales en valor, sin que les importe demasiado cómo le va al sector.

Identify where the mass of target buyers is and what prices these buyers are prepared to pay for the products and services they currently use.

Unlike the practice of conventional technology innovators, value innovation is based on a win-win game among buyers, companies, and society.

Value innovation is not the same as technology innovation.

It is not enough to maximize the size of the blue ocean you are creating. You must profit from it to create a sustainable win-win outcome.

the cornerstone of blue ocean strategy. Value innovation, not innovation per se

When organizations fail to register the difference between value innovation and innovation per se, they all too often end with an innovation that breaks new ground but does not unlock the mass of target buyers

In our experience, the more an industry is populated by settlers, the greater is the opportunity to value-innovate and create a blue ocean of new market space.

When exceptional utility is combined with strategic pricing, imitation is discouraged.

By focusing on the key factors that lead buyers to trade across alternative industries and eliminating or reducing everything else, you can create a blue ocean of new market space.

The creators of blue oceans, surprisingly, didn't use the competition as their benchmark.17 Instead, they followed a different strategic logic that we call value innovation. Value innovation is the cornerstone of blue ocean strategy. We call it value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space.

Find the right price for an irresistible offer, which, by the way, isn't necessarily the lower price.

By questioning conventional definitions of who can and should be the target buyer, companies can often see fundamentally new ways to unlock value.

We call it value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space.

Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. Instead of dividing up existing—and often shrinking—demand and benchmarking competitors, blue ocean strategy is about growing demand and breaking away from the competition.

individuals seek recognition of their value, not as "labor," "personnel," or "human resources" but as human beings who are treated with full respect and dignity and appreciated for their individual worth regardless of hierarchical level.

the reason buyers love these blue ocean offerings isn't because they involve bleeding-edge technology per se, but because these offerings make the technology essentially disappear from buyers' minds. The products and services are so simple, easy to use, fun, and productive that buyers fall in love with them.