Quotes About Edsel

Whether the nostalgia of the Edsel boys for the Edsel runs to the humorous or to the tragic, it is a thought-provoking phenomenon. Maybe it means merely that they miss the limelight they first basked in and later squirmed in, or maybe it means that a time has come when—as in Elizabethan drama but seldom before in American business—failure can have a certain grandeur that success never knows.

The Edsel was a classic case of the wrong car for the wrong market at the wrong time. It was also a prime example of the limitations of market research, with its 'depth interviews' and 'motivational' mumbo-jumbo.

True, the name of the product wasn't so great. Kindle? It was cute and sinister at the same time - worse than Edsel, or Probe, or Microsoft's Bob. But one forgives a bad name. One even comes to be fond of a bad name, if the product itself is delightful.

Edsel is the artist in our family. Art is something I know nothing about.

Edsel is the artist in our family. Art is something I know nothing about.