Quotes About Adversity

In stories, the external problem is often a physical, tangible problem the hero must overcome in order to save the day.

If heroes in a story could solve their own problems, they would never get into trouble in the first place.

If we begin our day believing life is supposed to be easy, we will certainly have a terrible day. Life is not easy, nor was it ever supposed to be.

And stories are all about conflict.

There needs to be a question as to whether the character will make it, whether he will defeat the enemy or the enemy will defeat him.

1.?What does the hero want? 2.?Who or what is opposing the hero getting what she wants? 3.?What will the hero's life look like if she does (or does not) get what she wants?

Step 1: Problem

The problem is the hook. If a story doesn't have a problem, the story never gets started.

What you were really waiting for was for something to challenge the protagonist.

STORYBRAND PRINCIPLE SIX: EVERY HUMAN BEING IS TRYING TO AVOID A TRAGIC ENDING.

La gente siempre elegirá una historia que la ayude a sobrevivir y prosperar.

All great stories are about survival—either physical, emotional, relational, or spiritual. A story about anything else won't work to captivate an audience.

This is the Failure section. Stories love tension. A story without stakes is no story at all. For example, let me tell you a story and you try to figure out how we can make the story a little better:

Remember, the greatest enemy our business faces is the same enemy that good stories face: noise.

When we're waiting for a story get started, we're really waiting for a problem the hero has to overcome. We're waiting for something tough or difficult or scary or painful to happen.

What Are You Helping Customers Overcome or Avoid?

human beings do not make major life decisions unless something challenges them to do so.

Heroes need to be challenged by outside forces.

You put your characters through hell. You put them through hell. That's the only way we change.

when something hard happens to you, you have two choices in how to deal with it. You can either get bitter, or better.

People will always choose a story that helps them survive and thrive.

we were designed to live through something rather than to attain something, and the thing we were meant to live through was designed to change us.

bad feelings to you personally or the GPU as an institution....

Criticism is easier to take when you realize that the only people who aren't criticized are those who don't take risks.