Quotes About Solutions

Our strengths are in our flexibility and creativity, in coming up with solutions to novel problems. We are creative and imaginative, not mechanical and precise. Machines require precision and accuracy; people don't. And we are particularly bad at providing precise and accurate inputs. So why are we always required to do so? Why do we put the requirements of machines above those of people?

My approach is completely different. I approach complicated problems such as how to provide health care for most Americans at a price we can afford the same way I solve the toughest business problems. We should hire the most knowledgeable people in the world on this subject and lock them in a room—and not unlock the door until they've agreed on the steps we need to take.

What we need is leadership that can deal with our mess and begin to apply practical solutions to our problems. My goal is not to design hundreds of pages of government regulation and red tape like others propose. We need to outline commonsense policies and then knock some heads together if necessary to make them work. The fact is we are over-regulated. People can't move. They're stymied. Companies can't be built. We're over-regulated.

Your Customers Are Not Curious About You, They Are Curious About How You Can Solve Their Problem

you start talking about the problems your customers face.

Identifying our customers' problems deepens their interest in the story we are telling.

People are looking for a philosophy they can embody or a series of steps they can take to solve their problems.

STORYBRAND PRINCIPLE TWO: COMPANIES TEND TO SELL SOLUTIONS TO EXTERNAL PROBLEMS, BUT CUSTOMERS BUY SOLUTIONS TO INTERNAL PROBLEMS.

Once we understand our customers' problems, we'll have a better idea how to talk to them in such a way that they engage.

By talking about the problems our customers face, we deepen their interest in everything we offer.

Here are some example headlines that work great: "Our customers no longer struggle with . . ." "You don't have to be confused anymore." "The stakes are high!" "Act now and avoid the hassles." "Our heart breaks when we see people struggle with . . .

The external problem CarMax resolves is the need for a car, of course, but they hardly advertise about cars at all. They focus on their customers' internal problems and, in doing so, entered one of the least-trusted industries in

Companies tend to sell solutions to external problems, but customers buy solutions to internal problems.

What most brands miss, however, is that there are three levels of problems a customer encounters.

Companies tend to sell solutions to external problems, but people buy solutions to internal problems.

Almost all companies try to sell solutions to external problems, but as we unfold the StoryBrand Framework, you'll see why customers are much more motivated to resolve their inner frustrations.

Stating the Problem Adds Value to Your Products

What pain are you helping customers avoid? What pain are they currently dealing with that will be ended if they buy your products or service? Some examples are:

What Are You Helping Customers Overcome or Avoid?

What pain or problems are you helping your customers avoid? List the pain points and challenges you resolve in the section below:

Customers aren't looking for brands that are filled with doubt and want affirmation; they're looking for brands that have solutions to their problems.

Sometimes understanding other people's problems is the key to finding opportunities.

If you give your mind a $10,000 problem, it will come up with a $10,000 solution. If you give your mind a $1 million problem, it will come up with a $1 million solution.

The significant problems we face cannot be solved by the same level of thinking that created them. —Albert Einstein