Quotes About Consumers

The search for the true meaning of brands - or the brand essence, as it is often called - gradually took the agencies away from individual products and their attributes and toward a psychological/anthropological examination of what brands mean to the culture and to people's lives. This was seen to be of crucial importance, since corporations may manufacture products, but what consumers buy are brands.

You can find a product and be aware of all the other products out there in just seconds. That's a very attractive method for companies and consumers. At the same time, it also creates a lot of competition.

Most consumers don't have a good metric for deciding on whether the dictionary they want to use is a good one... so they flip the book over, then go to the back, and it says, 'Over 250,000 entries.' And they go, 'Great, this dictionary must be awesome!'

We looked at the customer segment that we want to go after, the Millennials, which everybody wants to go after. They are not buying linear TV.

As consumers in general, and with Millennials in particular, we're getting used to everything being cheaper, faster, better - and banks aren't keeping up.

Rolliver's inn, the single alehouse at this end of the long and broken village, could only boast of an off-licence; hence, as nobody could legally drink on the premises, the amount of overt accommodation for consumers was strictly limited to a little board

But nevertheless, no man who seeks liberation and light in solitude, no man who seeks spiritual freedom, can afford to yield passively to all the appeals of a society of salesmen, advertisers and consumers.

Misconceptions of business are almost inevitable in a society where most people have neither studied nor run businesses. In a society where most people are employees and consumers, it is easy to think of businesses as "them" – as impersonal organizations, whose internal operations are largely unknown and whose sums of money may sometimes be so huge as to be unfathomable.

Electric cars may be fun at amusement parks, where they don't have to go very far or very fast. But if the consuming public wanted electric cars for regular use, Detroit would be manufacturing them by the millions. Only people infatuated with their own wonderful specialness would think that their job is to coerce both the manufacturers and the consuming public into something that neither of them wants.

People who depict markets as cold, impersonal institutions, and their own notions as humane and compassionate, have it directly backwards. It is when people make their own economic decisions, taking into account costs that matter to themselves, and known only to themselves, that this knowledge becomes part of the trade-odds they choose, whether as consumers or producers.

That hidden demonstrators existed at all, however, is also testimony to the established tradition of beauty culture and to the significance of women's everyday beauty rituals. In employing demonstrators, manufacters acknowledged that the cosmetics business required more than fantasy images of glamour and romance. It required communicating cosmetic information, educating consumers, providing services, and fostering women's sociability.

As they left behind a world of servility and inferiority, consumers adopted beautifying as an essential aspect of becoming modern African-American women. Still, the ideal they favored remained a painfully restrictive one.

As the figure of the traditional doctor fades away, it is being replaced by a figure to the drug rep, one whose responsibility is to compete as vigorously as possible in the medical marketplace. Patients are being replaced by health-care consumers, who shop for the best medical bargains they can find.

Consumers have zero time for products that are not simple, intuitive, and attractive to use. This is especially true with Internet products, where clean and useful design is a prerequisite to keeping anyone on your site for more than 30 seconds.

Last-mile efficiencies is a big trend. It's something that consumers have demonstrated that they want and existing businesses are trying to figure out and new businesses are rising up to.

We owe it to consumers to treat their dollars with respect and to double- and triple-check our assumptions about complex marketplaces rather than getting locked into a regulatory tunnel vision that will ultimately leave consumers with fewer, more expensive choices.

What we know is smartphones are everywhere and they are rich in data. What we know is that there are apps once downloaded by the consumer that will also in turn download the consumers' contact book. Most consumers don't want that to happen and don't know it's happening.

India now has serious fashion consumers who do not think twice before splurging on an expensive luxury product.

Why don't we save and invest in our future and start making the things that millions of Chinese consumers are going to want in the future.

I think that people will always want music; I think that the form that they will get it in, or distributed to them from, and the price they pay for it is what's up in question.

It's a growing trend. Viewers are our customers, but so are advertisers. And advertisers want different ways to reach our viewers.

We're getting to the point where it's important for each platform to have unique, differentiated titles -- so that if consumers want to buy that game, they have to buy that system

Content marketing represents the gap between what brands produce and what consumers actually want.

As this figure shows, a once-monolithic industry structure where professionals produced and amateurs consumed is now a two-way marketplace, where anyone can be in any camp at any time. This