Quotes About Consumers

I've always believed about brands and media that the mistake sometimes that's made is to think you're just going to take what you've been doing and kind of re-purpose it into the new platform. I don't think that ever works because consumers look for different experiences in different media formats.

The fact that the Nintendo 3DS business is backwards compatible incentivizes us to get as many new consumers into the core DS platform as possible.

Manufacturers are making products kosher to get in on that market, plus more people are looking for kosher.

Well, I think the best form would be to put money directly in the pockets of consumers.

Sound quality was supposed to be one of the big selling points for CDs but, as we know, it wasn't very good at all. It was just another con, a get-rich-quick scheme, a monumental hoax perpetrated on the music consuming public.

Facebook and Myspace are the U.S. audience, which is tried and true when it comes to being susceptible to ads.

Consumers going through foreclosure typically will see their credit scores drop, raising longer-term questions about their ability to rebound financially and perhaps pursue a more sustainable home purchase at some later point.

As consumers, we need to demand that companies sell us sustainable products that do not disregard and destroy our natural world.

Globalisation, and specifically our connectivity to China, has contributed to a sustained growth in the U.S. economy, has led to full employment and has benefited consumers with lower-cost, high-quality goods.

Giving consumers the power to keep their phone numbers when they switch carriers has been great for consumers and businesses alike.

Homeowners want solar power. It's cost-effective. We invented a business model that makes it really easy for consumers to switch to solar - and that's solar-as-a-service.

So we in Congress have a very clear choice. We can take largely symbolic action and sit back and fiddle while Americans burn more gasoline. Or we can pass concrete, effective legislation that will save consumers money while significantly reducing U.S. oil consumption.

In many contexts defaults have some extra nudging power because consumers may feel, rightly or wrongly, that default options come with an implicit endorsement from the default setter, be it the employer, government, or TV scheduler. For this and other reasons, setting the best possible defaults will be a theme we explore often in the course of this book.

In many areas, ordinary consumers are novices, interacting in a world inhabited by experienced professionals trying to sell them things.

As geographic place lost its power to guarantee quality, modern corporate brands began to appear, at first linked to the personal names of the manufacturers, who thereby offered their reputation, their face as it were, to establish a bond of trust with consumers.

A new model is starting to take root and grow, one in which consumers have more choices, more tools, more information, and more power to guide these choices. I call this emerging model The Mesh.

More than ever before, consumers have the ability to unify their voices and coalesce their buying power to influence corporate behaviors.

It's silly for me to raise expectations too much, but I think I'm right on the basic trend, which is shifting power to consumers.

Many people like myself who teach marketing start the course by saying, 'We're not about manipulating consumers, we're about discovering needs and meeting them,' " said Eric Johnson of Columbia University. "And then, if you're in the field awhile, you realize, yes, we can manipulate consumers.

The most important word in the vocabulary of advertising is test. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on. All over the world.

Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on.

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.