Quotes About Valorization

In the United States we valorize our vets with words and posters and signs, but we don't give them what's really important to Americans, what really sets you apart as someone who is valuable to society—we don't give them jobs. All the praise in the world doesn't mean anything if you're not recognized by society as someone who can contribute valuable labor." Anthropologists

Films and music videos, like other media works, are machines for generating affect, and for capitalizing upon, or extracting value from, this affect. As such, they are not ideological superstructures, as an older sort of Marxist criticism would have it. Rather, they lie at the very heart of social production, circulation, and distribution. They generate subjectivity, and they play a crucial role in the valorization of capital.