Quotes About Sonder

Empathy is at the heart of marketing People don't believe what you believe. They don't know what you know. They don't want what you want. It's true, but we'd rather not accept this. Sonder is defined as that moment when you realize that everyone around you has an internal life as rich and as conflicted as yours. Everyone has noise in their heads.

Sonder is the realization that every individual passerby has their own life just as vivid and complex as yours.