Quotes About Attention

If you're remarkable, it's likely that some people won't like you. That's part of the definition of remarkable. Nobody gets unanimous praise–ever. The best the timid can hope for is to be unnoticed. Criticism comes to those who stand out.

Persistent, consistent, and frequent stories, delivered to an aligned audience, will earn attention, trust, and action.

as consumers, we're too busy to pay attention to advertising, but we're desperate to find good stuff that solves our problems.

The linchpin has figured out that we get only a certain number of brain cycles to spend each day. Spending even one on a situation out of our control has a significant opportunity cost.

When Pat Holt strings together a list of words not to overuse—"Actually, totally, absolutely, completely, continually, constantly, continuously, literally, really, unfortunately, ironically, incredibly, hopefully, finally"—she's not being a stickler for formality and grammar. Instead she's reminding us that words matter, that poor word use is just a red flag for someone who wants to ignore you.

You're not running around grabbing every conceivable lock to try out your key. Instead, you're finding people (the lock), and since you are curious about their dreams and desires, you will create a key just for them, one they'll happily trade attention for.

consumers, we're too busy to pay attention to advertising, but we're desperate to find good stuff that solves our problems.

Focus is a choice. The runner who is concentrating on how much his left toe hurts will be left in the dust by the runner who is focusing on winning. Even if the winner's toe hurts just as much. Hurt, of course, is a matter of perception. Most of what we think about is. We have a choice about where to aim the lens of our attention.

A lifeguard doesn't have to spend much time pitching to the drowning person. When you show up with a life buoy, if the drowning person understands what's at stake, you don't have to run ads to get them to hold on to it.

Persistent, consistent, and frequent stories, delivered to an aligned audience, will earn attention, trust, and action. Direct

the more crowded the marketplace, the busier your customers, the more you need the Purple Cow. Half-measures will fail. Overhauling the product with dramatic improvements in things the right customers care about, on the other hand, can have a huge payoff.

There are "only two choices" in life: being criticized or "being ignored".

Eye contact, all by itself, is enough to throw your lizard brain into a tizzy. Imagine how scary it must be to set out to do something that will get you noticed, or perhaps even criticized.

It's really easy to insist that people read the manual. It's really easy to blame the user/student/prospect/customer for not trying hard, for being too stupid to get it, or for not caring enough to pay attention.

In the linchpin economy, the winners are once again the artists who give gifts. Giving a gift makes you indispensable. Inventing a gift, creating art—that is what the market seeks out, and the givers are the ones who earn our respect and attention.

Marketing guru Jay Levinson figures you have to run an ad twenty-seven times against one individual before it has its desired impact. Why? Because only one out of nine ads is seen, and you've got to see it at least three times before it sinks in.

Here's another way to describe the two axes: One asks, Can you see it? The other wonders, Do you care?

We have a choice about where to aim the lens of our attention. We can relive past injustices, settle old grudges and nurse festering sores. We can imagine failure, build up its potential for destruction, calculate its odds. Or, we can imagine the generous outcomes we're working on, feel gratitude for those that got us here and revel in the possibilities of what's next.

Find a position on the map where you, and you alone, are the perfect answer. Overwhelm this group's wants and dreams and desires with your care, your attention, and your focus. Make change happen. Change that's so profound

Aceasta este secretul. Nu alergi peste tot È™i cauÈ›i toate lac?tele posibile ca s?-È›i probezi cheia. G?seÈ™ti oamenii (lac?tul) È™i, deoarece eÈ™ti curios cu privire la visurile È™i dorinÈ›ele lor, creezi o cheie doar pentru ei, una pentru care îÈ›i vor oferi bucuroÈ™i atenÈ›ie.

La confianza en la marca es un nivel de permiso que merece la pena? ¡Por supuesto que sí! Pero se debe vigilar, atender e invertir en ella.

The ironic thing is that marketers have responded to this problem with the single worst cure possible. To deal with the clutter and the diminished effectiveness of Interruption Marketing, they're interrupting us even more!

Time to get off the social media merry-go-round that goes faster and faster but never gets anywhere.

Too many marketers spend most of their time running a hype show, trying to get just a little bigger.