Quotes About Attention

Because our brains don't need to know how many chairs there are in the room to survive, but knowing where the exits are would be helpful in case there was a fire.

StoryBrand we have a mantra: "If you confuse, you'll lose.

How long will we last if we keep talking about aspects of our products our customers don't care about?

Story is the greatest weapon we have to combat noise, because it organizes information in such a way that people are compelled to listen.

Why do so many brands create noise rather than music? It's because they don't realize they are creating noise. They actually think people are interested in the random information they're doling out.

I'd say more than 50 percent of all advertising makes this mistake. They create invisible ads that nobody reads or cares about.

If the header of your website, the first words of your proposal, or even the first thing you say in a keynote is meant to pique curiosity, the next idea you communicate should answer the "but how.

The story must always be focused on the hero, and if a storyteller (or business leader) forgets this, the audience will get confused about who the story is really about and they will lose interest.

If you get the header of your website right, you're 50 percent done with your website.

Never forget: if you confuse, you'll lose.

How many sales are we missing out on because customers can't figure out what our offer is within five seconds of visiting our website?

nobody will listen to you if your message isn't clear

When we start our elevator pitch or keynote address, or when somebody visits our website, they're burning calories to process the information we're sharing. And if we don't say something (and say something quickly) they can use to survive or thrive, they will tune us out.

Remember, the greatest enemy our business faces is the same enemy that good stories face: noise.

Story is atomic. It is perpetual energy and can power a city. Story is the one thing that can hold a human being's attention for hours.

neuroscientists claim the average human being spends more than 30 percent of their time daydreaming . . . unless they're reading, listening to, or watching a story unfold.

Story is the one thing that can hold a human being's attention for hours.

when we explain what we do using a tiny short story, people pay attention.

people don't read websites, they scan them.

We definitely want to include negative stakes on our website, but don't overdo it. When we get too negative, our customers will begin to tune us out.

Many potential customers will simply scroll down to the video section without reading much of anything. For this reason, your video simply needs to repeat what's already been said.

The brain remembers music and forgets about noise just like the brain remembers some brands and forgets about others.

Your customers are bombarded with more than three thousand commercial messages per day, and unless we are bold in our calls to action, we will be ignored.

Hook the viewer: One study shows that 33 percent of viewers click away and move on after the first thirty seconds of a web video.