Quotes About Designers

Users are not designers.

Designers know too much about their product to be objective judges: the features they have come to love and prefer may not be understood or preferred by the future customers.

Alas, sometimes clever people are too clever for our good. Some well-meaning plumbing designers have decided that consistency should be ignored in favor of their own, private brand of psychology.

Product development involves an incredible mix of disciplines, from designers to engineers and programmers, manufacturing, packaging, sales, marketing, and service.

The debate is not useful. All groups are necessary. Customer research is a tradeoff: deep insights on real needs from a tiny set of people, versus broad, reliable purchasing data from a wide range and large number of people. We need both. Designers understand what people really need. Marketing understands what people actually buy. These are not the same things, which is why both approaches are required: marketing and design researchers should work together in complementary teams.

How does the product manager keep the entire team on schedule despite the apparent random and divergent methods of designers? Encourage their free exploration, but hold them to the schedule (and budget) constraints. There is nothing like a firm deadline to get creative minds to reach convergence.

Customer research is a tradeoff: deep insights on real needs from a tiny set of people, versus broad, reliable purchasing data from a wide range and large number of people. We need both. Designers understand what people really need. Marketing understands what people actually buy. These are not the same things, which is why both approaches are required: marketing and design researchers should work together in complementary teams.

There seems to be a conspiracy, one calculated to destroy our sanity by overloading our memory. Many codes, such as postal codes and telephone numbers, exist primarily to make life easier for machines and their designers without any consideration of the burden placed upon people. Fortunately

In his first year at Intel he met some superstar Russian software designers who worked under contract for the chipmaker, and he realized that they could be an important resource for him.

I was always the funny-looking girl. I couldn't compete with the Brazilian girls. My nose is off, my ears are too big. But I think it's my personality that these designers were drawn to.

I meet the designers very often, we discuss the products, they show me their ideas, we discuss the ad campaigns and every new invention that we can find for the future.

It seemed as though SDD as an organization had been driven by designers lacking any counterweight of sales and marketing professionals. As Lampson observed later, "It was kind of amazing that this company whose biggest single strength was marketing set up an organization composed entirely of engineers to get them into a whole new line of business.

There are two kinds of designers: ones who are very happy locked in their office surrounded by their coterie. The last thing they need to do is to go to a trunk show they'd go running for the hills. I not only enjoy it, I think, how do you design things that are applicable to life - unless you live it?

The word change, so dear to our Europe, has been given a new meaning: it no longer means a new stage of coherent development (as it was understood by Vico, Hegel or Marx), but a shift from one side to another, from front to back, from the back to the left, from the left to the front (as understood by designers dreaming up the fashion for the next season).