Quotes About Community

British anthropologist Robin Dunbar theorized that a typical person can't easily have more than 150 people in his tribe. After 150 friends and fellow citizens, we can't keep track. It's too complicated.

It encourages you to focus on your work and the generosity that comes from interacting with (and helping) your community.

The essence of political change is almost always cultural change, and the culture changes horizontally. Person to person. Us to us.

We're not born to be selfish. And the economics of living in community make it clear that short-term hustle rarely benefits anyone. But when you're flailing and looking for something (anything) to stand on, there's pressure to choose the selfish path. To a drowning man, everyone else is a stepping-stone to safety.

ASSOCIATE WITH WINNERS Four groups of people will dramatically influence how your business evolves: » Customers » Employees » Vendors » Peers Line yourself up with the wrong people in each category and, like a poorly created bonsai tree, your business will grow up twisted and misshapen.

Tribes are about faith—about belief in an idea and in a community. And they are grounded in respect and admiration for the leader of the tribe and for the other members as well. Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.

Instead, they realize that a motivated, connected tribe in the midst of a movement is far more powerful than a larger group could ever be. The

College started as universitas magistrorum et scholarium—a community of masters and scholars. It was a refuge; it was a place you went to get lost in ideas, to discover and wander, and to plot a course as an academic. Today it's a place you go to exchange a lifetime of debt for credit hours, a degree, and maybe a good job.

Too many organizations care about numbers, not fans.

the new form of marketing is leadership, and leadership is about building and connecting tribes of like-minded people.

Strangers Friends Customers Loyal Customers Former Customers

Kindness creates connection. It generates respect (on both sides) and it scales.

The first thing a leader can focus on is the act of tightening the tribe. It's tempting to make the tribe bigger, to get more members, to spread the word. This pales, however, when juxtaposed with the effects of a tighter tribe. A tribe that communicates more quickly, with alacrity and emotion, is a tribe that thrives. A tighter tribe is one that is more likely to hear its leader, and more likely still to coordinate action and ideas across the members of the tribe.

If you're trying to persuade the tribe at work to switch from one strategy to the other, don't start with the leader of the opposition. Begin instead with the passionate individuals who haven't been embraced by other tribes yet. As you add more and more people like these, your option becomes safer and more powerful—then you'll see the others join you.

Ask?da ekmek: there is bread on the hook. It's an ancient tradition in Turkey. When buying a loaf at the local bakery, you can choose to pay for an extra loaf and, after bagging your purchase, the owner will hang the second loaf on a hook on the wall. If a person in need comes by, he or she can ask if there's anything on the hook. If so, the bread is shared, and the hunger is relieved.

Each of us can show up in our own way, but the choice is the same: to lead, to create work that matters, and to find the magic that happens when we are lucky enough to cocreate with people who care.

Tribes are the most effective media channels ever, but they're not for sale or for rent. Tribes don't do what you want; they do what they want. Which is why joining and leading a tribe is such a powerful marketing investment.

Dac? vrei s? faci o schimbare, începe prin a crea o cultur?. Începe prin a organiza un grup unit. Începe prin a face oamenii s? se sincronizeze.

all tribes are made up of partisans, the more partisan the better. If you're a middle-of-the-roader, you don't bother joining a tribe.

Return on Connection Investment

Effective marketers don't begin with a solution, with the thing that makes them more clever than everyone else. Instead, we begin with a group we seek to serve, a problem they seek to solve, and a change they seek to make.

We don't make decisions in a vacuum—instead, we base them on our perception of our cohort.

It should be called "a culture" or "this culture," because there is no universal culture, no "us" that defines all of us.

Great leaders create movements by empowering the tribe to communicate. They establish the foundation for people to make connections, as opposed to commanding people to follow them.