Quotes About Communication

STORYBRAND PRINCIPLE SEVEN: NEVER ASSUME PEOPLE UNDERSTAND HOW YOUR BRAND CAN CHANGE THEIR LIVES. TELL THEM.

customers make buying decisions not based on what we say but on what they hear.

As customers view our websites, commercials, or e-mails, they simply want to check off a box in the back of their minds that gives them confidence in our ability to help them.

Shame, he said, caused me to hide. "And that," he said, "is a problem. Because the more we hide, the harder it is to be known. And we have to be known to connect.

There are times in a man's life when he says things he will never be able take back. It's true words can have a physical impact on somebody. A person can concuss with their words. Words can snap as fast as a trap in the woods and leave a victim to writhe for weeks.

MarketingMadeSimple.com

If you have a clear message and no sales funnel, your business will not grow.

I'm talking about practical steps we can take to make sure people see us, hear us, and understand exactly why they simply must engage our products.

For instance, if step one in the plan is to "set up a call," what benefits will they receive from that call? Will it save them time, will they find out if they're a good fit, will they get information they currently don't have?

Nobody will listen to you unless they sense that you like them. If a person senses that you do not like them, that you do not approve of their existence, then your religion and your political ideas will all seem wrong to them. If they sense that you like them, then they are open to what you have to say.

What steps do they need to take to do business with you? Spell out those steps, and it'll be as though you've paved a sidewalk through a field. More people will cross the field.

Then you will take your customer through the enlightenment phase by creating lead generators and nurture emails.

Each step of the plan should have a few words that discuss the benefits for the customer.

finished. If you aren't telling a good story, nobody thinks you died too soon; they just think you died. But my uncle died too soon.

Once your one-liner is refined, memorize it. Have your entire team memorize it.

For a long time, I thought I was good at relationships because I was charming.

How much is a confusing message costing you every day? How many customers are bouncing from your website? How many people are ignoring your brand? How many customers are you losing to the competition?

The strategy she recommends to her clients is simple: when giving a speech, position yourself as Yoda and your audience as Luke Skywalker

when we explain what we do using a tiny short story, people pay attention.

El cerebro no sabe cómo procesar la información. Cuanto más sencilla y previsible es la comunicación, más fácilmente la procesa el cerebro. Las historias ayudan porque una historia es un mecanismo de creación de sentido. En esencia, las fórmulas basadas en el concepto de historia lo que hacen es ordenarlo todo de manera que el cerebro no tenga que esforzarse para comprender lo que está pasando.»

The reality is when we try to sell passively, we communicate a lack of belief in our product.

Part I THE THREE STAGES OF RELATIONSHIP

Once a customer gets curious about how you can solve their problem, they may come looking for more information. This is where your website comes in.

Inevitably, whoever designs our website is more concerned with colors, images, and "feel" than they are with the words we are using.