Quotes About Options

When Jackie found something she really liked, she'd astutely buy it in several colors.

No actor wants to choose - they just want all of the options available to them all the time; we tend to be pretty greedy.

And everywhere, infinite options, infinite possibilities. An infinity, and at the same time, zero. We try to scoop it all up in our hands, and what we get is a handful of zero. That's the city

Don't wait for better Investment options, Invest and then wait for better time.

un destino que dispone un patrón para la vida de cada uno y nos da opciones, numerosas opciones, mediante las cuales encontrar nuestro patrón y ser feliz.

Do you have anyone in mind, Hugo?" the duke asked. "Not really." Hugo sighed. "I have an army of female cousins and aunts who would be only too

It's just that there are other ways to spend your time as a cadaver. Get involved with science. Be an art exhibit. Become part of a tree. Some options for you to think about. Death. It doesn't have to be boring.

There are two sides to every coin, just as there are two sides to every situation in life. Therefore, you have the option of choosing to see the negative or choosing to see the positive.

When I go into the local superstore, I never see people driven to misery by the impossibility of choice. I see people choosing.

no matter the circumstances outside ourselves, we always have a choice.

ECONOMISTS POINT OUT THAT THE QUALITY OF ANY GIVEN OPTION can not be assessed in isolation from its alternatives. One of the "costs" of any option involves passing up the opportunities that a different option would have afforded. This is referred to as an opportunity cost.

keeping options open seems to extract a psychological price. When we can change our minds, apparently we do less psychological work to justify the decision we've made, reinforcing the chosen alternative and disparaging the rejected ones.

IT IS MAXIMIZERS WHO SUFFER MOST IN A CULTURE THAT PROVIDES too many choices.

Apparently we always think we want choice, but when we actually get it, we may not like it. Meanwhile, the need to chose in ever more aspects of life causes us more distress than we realize.

Adding the second option creates a conflict, forcing a trade-off between price and quality.

adding options can be detrimental to our well-being. Because we don't put rejected options out of our minds

But by restricting our options, we will be able to choose less and feel better.

So to make the task of lowering expectations easier: Reduce the number of options you consider. Be a satisficer rather than a maximizer. Allow for serendipity.

As the number of choices grows further, the negatives escalate until we become overloaded. At this point, choice no longer liberates, but debilitates. It might even be said to tyrannize

the modern university is a kind of intellectual shopping mall.

KAHNEMAN AND TVERSKY HAVE USED THEIR RESEARCH ON FRAMING and its effects to construct a general explanation of how we go about evaluating options and making decisions. They call it prospect theory.

Bottom line—the options we consider usually suffer from comparison with other options.

WE'VE SEEN THAT AS THE NUMBER OF OPTIONS UNDER CONSIDERATION goes up and the attractive features associated with the rejected alternatives accumulate, the satisfaction derived from the chosen alternative will go down.

Clearly, the cumulative opportunity cost of adding options to one's choice set can reduce satisfaction. It may even make a person miserable.