Quotes About Options
More options, even good ones, can freeze us and make us retreat to the default plan
~ Chip Heath
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A 1993 study by Nutt, which analyzed 168 decisions in this laborious way, came to a stunning conclusion: Of the teams he studied, only 29% considered more than one alternative.† By way of comparison, 30% of the teens in the Fischhoff study considered more than one alternative.
~ Chip Heath
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In times of change, you may not know what options are available. And this uncertainty leads to decision paralysis as surely as a table with 24 jams.
~ Chip Heath
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This doesn't make sense. The doctors were acting as though having more medication options somehow made medication a worse bet than surgery. But if 47 percent of doctors thought medication A was preferable to surgery, the mere existence of a second medication shouldn't have tipped them toward surgery.
~ Chip Heath
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WHEN LIFE OFFERS US a "this or that" choice, we should have the gall to ask whether the right answer might be "both.
~ Chip Heath
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You encounter a choice. But narrow framing makes you miss options. • You analyze your options. But the confirmation bias leads you to gather self-serving information. • You make a choice. But short-term emotion will often tempt you to make the wrong one. • Then you live with it. But you'll often be overconfident about how the future will unfold.
~ Chip Heath
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This and that." Often, for example, we'll get stuck in a mindset of prevention OR promotion. If we can do both, seeking out options that minimize harm AND maximize opportunity, we are more likely to uncover our full spectrum of choices.
~ Chip Heath
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You cannot choose any of the current options you're considering. What else could you
~ Chip Heath
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What happened here is decision paralysis. More options, even good ones, can freeze us and make us retreat to the default plan, which in this case was a painful and invasive hip-replacement surgery. This behavior clearly is not rational, but it is human.
~ Chip Heath
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decision paralysis. More options, even good ones, can freeze us and make us retreat to the default plan
~ Chip Heath
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What if we started every decision by asking some simple questions: What are we giving up by making this choice? What else could we do with the same time and money?
~ Chip Heath
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Priestley, a brilliant man with an astonishing variety of talents, did not lack for career options. He was employed as a minister for a Dissenting church in Leeds, England. ("Dissenting" meant that it was not affiliated with the Church of England, the state-sanctioned religion.) But
~ Chip Heath
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You encounter a choice. But narrow framing makes you miss options. ââ'¬Â¢ You analyze your options. But the confirmation bias leads you to gather self-serving information. ââ'¬Â¢ You make a choice. But short-term emotion will often tempt you to make the wrong one. ââ'¬Â¢ Then you live with it. But you'll often be overconfident about how the future will unfold.
~ Chip Heath
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To make better decisions, use the WRAP process: Widen Your Options. Reality-Test Your Assumptions. Attain Distance Before Deciding. Prepare to Be Wrong.
~ Chip Heath
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Ambiguity does, too. In times of change, you may not know what options are available. And this uncertainty leads to decision paralysis
~ Chip Heath
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One rule of thumb is to keep searching for options until you fall in love at least twice. If you've only identified one good candidate for a job, for instance, you'll have the strong urge to talk yourself into hiring her, which is a recipe for the confirmation bias.
~ Chip Heath
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To diagnose whether your colleagues have created real or sham options, poll them for their preferences. If there's disagreement, that's a great sign that you have real options. An easy consensus may be a red flag.
~ Chip Heath
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Widen Your Options. Reality-Test Your Assumptions. Attain Distance Before Deciding. Prepare to Be Wrong.
~ Chip Heath
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One rule of thumb is to keep searching for options until you fall in love at least twice. If you've only identified one good candidate for a job, for instance, you'll have the strong urge to talk yourself into hiring her, which is a recipe for the confirmation bias. You'll start to make excuses for the flaws you see: She asked us not to call her old boss for a reference, but that's probably okay, because the boss sounded like a real jerk …
~ Chip Heath
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The Paradox of Choice
~ Chip Heath
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LET'S SUM UP WHERE we are. If you think about a normal decision process, it usually proceeds in four steps: • You encounter a choice. • You analyze your options. • You make a choice. • Then you live with it. And what we've seen is that there is a villain that afflicts each of these stages: • You encounter a choice. But narrow framing makes you miss options.
~ Chip Heath
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We are entering an era of unprecedented choice. And thats a good thing.
~ Chris Anderson
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Broadly, the Long Tail is about abundance. Abundant shelf space, abundant distribution, abundant choice.
~ Chris Anderson
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Good choice. You have selected the SUV. Press one for a black SUV. Press two for powder blue. Press three for bright orange with the 'caution: bank robber on board' bumper sticker
~ Chris Dolley
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