Quotes About Effectiveness

It will help you recognize a big idea if you ask yourself five questions: 1 Did it make me gasp when I first saw it? 2 Do I wish I had thought of it myself? 3 Is it unique? 4 Does it fit the strategy to perfection? 5 Could it be used for 30 years? You

Aldous Huxley, who was once a copywriter, said, 'It is easier to write ten passably effective sonnets than one effective advertisement.' You cannot bore people into buying your product. You can only interest them in buying it.

If it doesn't sell, it isn't creative.

All my experience says that for a great many products, long copy sells more than short.

The best way to settle such arguments is to measure the selling effectiveness of your campaign at regular intervals, and to go on running it until the research shows that it has worn out. Word

Rosser Reeves: 'Do you want fine writing? Do you want masterpieces? Or do you want to see the goddamned sales curve start moving up?

When I write an advertisement, I don't want you to tell me that you find it 'creative.' I want you to find it so interesting that you buy the product.

Research shows that the readership of an advertisement does not decline when it is run several times in the same magazine. Readership remains at the same level throughout at least four repetitions.

If it doesn't sell, it isn't creative.

Only amateurs use short copy.

On average, helpful information is read by 75 per cent more people than copy which deals only with the product. This ad told how Rinso gets out stains. It was read and remembered

Playing well requires study—period. There are more and less sophisticated ways to play the game, and those unwilling to face up to the reality of chess knowledge will be consigned forever to be ineffective, ignorant underachievers. (Understanding this hard truth didn't amount to acting on it, but it was at least a good first step.)

Human beings are often at their best when responding to immediate crises — car accidents, house fires, hurricanes. We are less effective in the face of enormous but slow-moving crises such as the loss of biodiversity or climate change.

Pragmatic Programmers get the job done, and do it well.

We don't use these technologies because they are huge, connected, and complex. We use them because they work.

Simplicity is efficient.

Future strong strives for simplicity for all:Least amount of individual effort, energy and time to create maximum impact by each person.

One trouble with being efficient is that it makes everybody hate you so.

The right word may be effective, but no word was ever as effective as a rightly timed pause.

Action to be effective must be directed to clearly conceived ends.

An effective way to determine the Ultimate Results messages is to answer the following questions: If you were to be hired today, what specific performance standards will you be measured on at your first annual review—a year from now? You get paid for producing results, so what results will you produce that will indicate to a company that you are the best candidate for the job? When you answer these questions, you'll have your Ultimate Results messages.

When you correctly identify the Ultimate Results messages, you have identified the main reason a company or organization would hire you. Not only will this STAND OUT on your résumé, but it will also make you a more confident and effective interviewee.

In a basic sense, the greater the development of each individual the more able, more effective, and less needy of limiting or restricting others she or he will be.

Certain brief sentences are peerless in their ability to give one the feeling that nothing remains to be said.