Quotes About User-innovators

Chapter 4 concludes by pointing out that an additional incentive can drive individual user-innovators to innovate rather than buy: they may value the process of innovating because of the enjoyment or learning that it brings them. It might seem strange that user-innovators can enjoy product development enough to want to do it themselves—after all, manufacturers pay their product developers to do such work! On the other hand, it is

user-innovators can enjoy product development enough to want to do it themselves-after all, manufacturers