Quotes About Success

It was not long after the "Fold-a-Nook" fiasco that I became intrigued by the stories of the McDonald brothers and their operation that kept eight Multimixers whirring up a bucket brigade of milk shakes out there in sunny San Bernardino.

Then I went over to the building and introduced myself to Mac and Dick McDonald. They were delighted to see me ("Mr. Multimixer" they called me), and I warmed up to them immediately. We made a date to get together for dinner that evening so they could tell me all about their operation. I

People have marveled at the fact that I didn't start McDonald's until I was fifty-two years old, and then I became a success overnight. But I was just like a lot of show business personalities who work away quietly at their craft for years, and then, suddenly, they get the right break and make it big. I was an overnight success all right, but thirty years is a long, long night. I

But I paid particular attention to the french-fry operation. The brothers had indicated this was one of the key elements in their sales success, and they'd described the process.

I've been in the kitchens of a lot of restaurants and drive-ins selling Multimixers around the country," I told them, "and I have never seen anything to equal the potential of this place of yours. Why don't you open a series of units like this? It would be a gold mine for you and for me, too, because every one would boost my Multimixer sales. What d'you say?" Silence.

People have marveled at the fact that I didn't start McDonald's until I was fifty-two years old, and then I became a success overnight. But I was just like a lot of show business personalities who work away quietly at their craft for years, and then, suddenly, they get the right break and make it big. I was an overnight success all right, but thirty years is a long, long night.

I took care not to be ostentatious (I detest snobs), but my style kind of dazzled my staff at the office. They were eager to follow my examples. I stressed the importance of making a good appearance, wearing a nicely pressed suit, well-polished shoes, hair combed, and nails cleaned. "Look sharp and act sharp," I told them. "The first thing you have to sell is yourself. When you do that, it will be easy to sell paper cups.

Supplying buns to McDonald's was the break of a lifetime for many of these men. Mary Ann Bakery, for example, was a small organization when it started dealing with us. Now it has a plant with a quarter-mile-long conveyor belt for cooling buns after they're baked. The firm uses more than a million pounds of flour a month to make buns for us. Mary Ann also has a trucking company that services McDonald's.

I had to twist Harold Freund's arm repeatedly to get him to build a bakery just to service our California stores. Freund now has the largest, most automated bun plant in the world. It produces eight thousand buns an hour for McDonald's. It also has a plant in St. Petersburg serving all of Florida, and another serving all of Hawaii. Fred

If anyone stood to gain by our success and suffer if we failed, it was our suppliers. They knew McDonald's restaurants possessed the potential of becoming super customers, and they knew we played straight.

It is impossible to grant someone happiness. The best you can do, as the Declaration of Independence put it, is to give him the freedom to pursue happiness. Happiness is not a tangible thing, it's byproduct of achievement.

Achievement must be made against the possibility of failure, against the risk of defeat. It is no achievement to walk a tightrope laid flat on the floor. Where there is no risk, there can be no pride in achievement and, consequently, no happiness.

Her apprehensions about my becoming Mr. Multimixer had been laid to rest at this point, and I don't think she ever got over the shock of discovering that we were nearly $100,000 in debt. She couldn't seem to handle it. For me, this was the first phase of grinding it out—building my personal monument to capitalism. I paid tribute, in the feudal sense, for many years before I was able to rise with McDonald's on the foundation I had laid.

Besides, the brothers did have some equipment that couldn't be readily copied. They had a specially fabricated aluminum griddle for one thing, and the set-up of all the rest of the equipment was in a very precise, step-saving pattern. Then there was the name. I had a strong intuitive sense that the name McDonald's was exactly right.

There are things money can't buy and hard work can't win. One of them is happiness.

Look after the customer and the business will take care of itself.

The fact that she had no bookkeeping experience bothered me not at all. I knew she would master the technical routines quickly. So I told her I couldn't pay much, but if she was willing to work hard anyhow, I could promise her a bright future. We talked the same language. She did work hard—unbelievably hard—and in less than twenty years she was one of the top women executives in the country, secretary and treasurer of McDonald's Corporation. June

do not think there is any thrill that can go through the human heart like that felt by the inventor as he sees some creation of the brain unfolding to success. —NIKOLA TESLA, 1896, INVENTOR OF ALTERNATING CURRENT

I do not think there is any thrill that can go through the human heart like that felt by the inventor as he sees some creation of the brain unfolding to success. —NIKOLA TESLA, 1896, INVENTOR OF ALTERNATING CURRENT

the R&D department can't get them to work but because the timing is wrong. Inventing is a lot like surfing: you have to anticipate and catch the wave at just the right moment.

I realized that most inventions fail not because the R&D department can't get them to work but because the timing is wrong. Inventing is a lot like surfing: you have to anticipate and catch the wave at just the right moment.

inventar se parece mucho a hacer surfing: tienes que anticiparte y coger la ola justo en el momento adecuado).

Although the possibility of an even more virulent return of SARS remains uncertain as of the writing of this book, it appears that containment measures have been relatively successful and have prevented this tragic outbreak from becoming a true catastrophe. Part of the response involved ancient, low-tech tools such as quarantine and face masks.

The Rat Pack was the piece that really kicked me out of that little funk that I was in and then Ted called me up and asked me if I wanted to be the dad in Blow.