Quotes About Success

Sometimes the difference between geniuses and jerks hinges on whether their ideas turn out to be right.

Success breeds complacency. Complacency breeds failure.

He did it better because Steve had challenged him," said Atkinson

Jobs's successes came at a cost, since velvety diplomacy was still not part of his repertoire. When he decided that a division of Airborne Express wasn't delivering spare parts quickly enough, he ordered an Apple manager to break the contract. When the manager protested that doing so could lead to a lawsuit, Jobs replied

Publicity whiz who guided Jobs early on and remained a trusted advisor.

I was way too shy ever to be a business leader like Steve.

When they saw what Jobs and Johnson had built, they unanimously approved going ahead. It would, the board agreed, take the relationship between retailing and brand image to a new level.

But what truly devastated Jobs was that he was not, after all, chosen as the Man of the Year.

Jobs's ambition was to build a company that would endure, and he asked Markkula what the formula for that would be. Markkula replied that lasting companies know how to reinvent themselves. Hewlett-Packard had done that repeatedly; it started as an instrument company, then became a calculator company, then a computer company.

Won't Work." Apple's former chief financial officer

in a way that Sony, which had all the assets and heritage, never could accomplish.

The Macintosh experience taught me that A players like to work only with other A players, which means you can't indulge B players.

his thirties or forties able to really contribute something amazing," Jobs declared as he was about to turn thirty. That held true for Jobs in his thirties, during the decade that began with his ouster from Apple in 1985. But after turning forty in 1995, he flourished.

over the years, with occasional bursts of intensity, especially when he was launching a new product that he wanted on the cover of Time or featured on CNN, places where I'd worked. But now that I was no longer at either of those places, I hadn't heard

Tim Cook When Steve Jobs returned to Apple and produced the "Think Different" ads and the iMac in his first year, it confirmed what most people already knew: that he could be creative and a visionary. He had shown that during his first round at Apple. What was less clear was whether he could run a company. He had definitely not shown that during his first round.

Before and after he was rich, and indeed throughout a life that included being both broke and a billionaire, Steve Jobs's attitude toward wealth was complex.

Jobs's pep talk could have been

never could, and he was able to avoid having too many bozos working

But then he paused to recognize the role Jobs in fact played. "In so many other companies, ideas and great design get lost in the process," he said. "The ideas that come from me and my team would have been completely irrelevant, nowhere, if Steve hadn't been here to push us, work with us, and drive through all the resistance to turn

The Innovator's Dilemma.)

the son not of a lawyer but of a high school dropout with a passion for mechanics and his salt-of-the-earth wife who was working as a bookkeeper. Paul and Clara named their new

It made me cringe, but dammit, it got things done.

Another assessment, also sometimes endorsed by Jobs, is that what transpired was less a heist by Apple than a fumble by Xerox. "They were copier-heads who had no clue about what a computer could do," he said of Xerox's management. "They just grabbed defeat from the greatest victory in the computer industry. Xerox could

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