Quotes About Invite-only

Consider the social proof of a line of people standing behind a velvet rope, waiting to get into a club. The line makes most people walking by want to find out what's worth the wait. The digital equivalent of the velvet rope helped build viral growth for initially invite-only launches like Gmail, Gilt Groupe, Spotify, and Turntable.fm.

Every year I go to the Google Zeitgeist conference, which is invite-only, and I'm one of about 20 women and five fashion people out of the 400 there.