Quotes About Cognition

Los recordatorios constituyen un buen ejemplo de las compensaciones relativas entre las funciones del conocimiento interno frente a las del externo.

POET, The Psychology of Everyday Things

Procedural knowledge is largely subconscious, residing at the behavioral level of processing.

In the 1980s, in writing The Design of Everyday Things, I didn't take emotions into account. I addressed utility and usability, function and form, all in a logical, dispassionate way—even though I am infuriated by poorly designed objects. But now I've changed. Why? In part because of new scientific advances in our understanding of the brain and of how emotion and cognition are thoroughly intertwined.

Cognition attempts to make sense of the world: emotion assigns value. It is the emotional system that determines whether a situation is safe or threatening, whether something that is happening is good or bad, desirable or not. Cognition provides understanding: emotion provides value judgments. A human without a working emotional system has difficulty making choices. A human without a cognitive system is dysfunctional.

The traditional measures of STM capacity range from five to seven, but from a practical point of view, it is best to think of it as holding only three to five items.

Muchas equivocaciones se deben a caprichos del pensamiento humano, a menudo porque la gente tiende a fiarse de las experiencias que recuerda, en lugar de utilizar un análisis sistemático.

As a rule, it takes time for information to get into LTM and time and effort to get it out again.

Perceived affordances help people figure out what actions are possible without the need for labels or instructions.

In the absence of external information, people can let their imagination run free as long as the conceptual models they develop account for the facts as they perceive them. As

In the absence of external information, people can let their imagination run free as long as the conceptual models they develop account for the facts as they perceive them.

Emotions, we now know, change the way the human mind solves problems—the emotional system changes how the cognitive system operates. So, if aesthetics would change our emotional state, that would explain the mystery.

three different levels of the brain: the automatic, prewired layer, called the visceral level; the part that contains the brain processes that control everyday behavior, known as the behavioral level; and the contemplative part of the brain, or the reflective level.

The highest layer is that of reflective thought. Note that it does not have direct access either to sensory input or to the control of behavior. Instead it watches over, reflects upon, and tries to bias the behavioral level.

Las personas no siempre se comportan como organismos razonadores plenos y lógicos, que empiezan por unos objetivos de alto nivel y trabajan para alcanzarlos

everything you do has both a cognitive and an affective component—cognitive to assign meaning, affective to assign value.

The unaided mind is surprisingly limited. It is things that make us smart. Take advantage of them.

Cognition and emotion are tightly intertwined, which means that the designers must design with both in mind.

There are three basic problems: how a mind can know the world of nature, how it is possible for one mind to know another, and how it is possible to know the contents of our own minds without resort to observation or evidence. It is a mistake, I shall urge, to suppose that these questions can be collapsed into two, or taken into isolation.

The language in which we express our ideas has a strong influence on our thought processes.

Person. Woman. Man. Camera. TV.

The more simple and predictable the communication, the easier it is for the brain to digest.

among the million things the brain is good at, the overriding function of the brain is to help an individual survive and thrive.

But this poses a problem," Mike continued. "Processing information demands that the brain burn calories. And the burning of too many calories acts against the brain's primary job: to help us survive and thrive.