Quotes About Apple

As Osborne famously declared, Adequacy is sufficient. All else is superfluous. Jobs found that approach to be morally appalling, and he spent days making fun of Osborne. This guy just doesn't get it, Jobs repeatedly railed as he wandered the Apple corridors. He's not making art, he's making shit.

A few days after he unveiled the iPad in January 2010, Jobs held a "town hall" meeting with employees at Apple's campus.

really don't apply to Apple's culture." Levitt later

He replied that he wished he had thought of that, but hadn't. That started an exchange about the early history of Apple, and

study of the rise and fall and rise of Apple and the brutal clashes that destroyed friendships and careers. And it is a gadget lover's dream, with fabulous, inside accounts of how the Macintosh, iPod, iPhone and iPad came into being. But more than

Intel's chips ended up becoming the industry standard, which would haunt Apple when its computers were incompatible with it.

in 1996, bought NeXT, bringing Jobs back. BILL ATKINSON. Early Apple employee, developed graphics for the Macintosh. CHRISANN BRENNAN. Jobs's girlfriend at Homestead High, mother of his daughter Lisa. LISA BRENNAN-JOBS. Daughter of Jobs and

So Apple needed a partner, one that could make a stable operating system, preferably one that was UNIX-like and had an object-oriented application layer. There was one company that could obviously supply such software—NeXT—but it would take a while for Apple to focus on it. Apple first homed in on

Apple and went on to be a partner in the venture firm Sequoia Capital with Don Valentine) repudiated it by complaining that his reporting had been "siphoned, filtered, and poisoned with gossipy benzene by an editor in New York whose regular task was to chronicle the wayward world of rock-and-roll music.

In 2001 Jobs had a vision: Your personal computer would serve as a "digital hub" for a variety of lifestyle devices, such as music players, video recorders, phones, and tablets. This played to Apple's strength of creating end-to-end products that were simple to use. The company was thus transformed from a high-end niche computer company to the most valuable technology company in the world.

The Apple III was kind of like a baby conceived during a group orgy, and later everybody had this bad headache, and there's this bastard child, and everyone says, 'It's not mine.

Apple's chief technology officer, Ellen Hancock, argued for going with Sun's UNIX-based Solaris operating system, even though it did not yet have a friendly user interface. Amelio began to favor using, of all things, Microsoft's Windows NT, which he felt could be rejiggered on the surface to look and feel just like a Mac while being compatible

When he was restored to the throne at Apple, we put him on the cover of Time, and soon thereafter he began offering me his ideas for a series we were doing on the most influential people of the century. He had launched his "Think Different" campaign, featuring iconic photos of some of the same people we were considering, and he found the endeavor of assessing historic influence fascinating.

If Apple is going to succeed, he told me, we're going to win on innovation. And you can't win on innovation unless you have a way to communicate to customers.

Steve created the only lifestyle brand in the tech industry," Larry Ellison said. "There are cars people are proud to have—Porsche, Ferrari, Prius—because what I drive says something about me. People feel the same way about an Apple product.

released that year, and the following year Apple's purchase of NeXT offered him reentry into the company he had founded.

considerable achievement, a thorough and insightful look into the life of Apple's visionary' The Times

Thus was born the iPod, the device that would begin the transformation of Apple from being a computer maker into being the world's most valuable company.

pep talk just after he became iCEO in September 1997, sitting in the audience was a sensitive and passionate thirty-year-old Brit who was head of the

the time than they do in retrospect, and they show a love of design that was, on occasion, a bit too exuberant. But they set Apple apart and provided the publicity bursts

It must have appeared almost as improbable to the earlier geologists, that the laws of earthquakes should one day throw light on the origin of mountains, as it must to the first astronomers, that the fall of an apple should assist in explaining the motions of the moon.

An apple a day keeps the doctor away. My HMO also says that's the best they can do for me.

A seed hidden in the heart of an apple is an orchard invisible.

I was walking home from the theatre with Goethe this evening when we saw a small boy in a plum colored waistcoat. Youth, Goethe said, is the silky apple butter on the good brown bread of possibility