Quotes About Palatants

What's the main ingredient in AFB's dog-food palatants? "Liver," says Moeller. "Mixed with some other viscera. The first part that a wild animal usually eats in its kill is the liver and stomach, the GI tract." Organs in general are among the most nutritionally giving foods on Earth.

Moeller came to AFB from Frito-Lay, where his job was to design, well, powdered flavor coatings for edible extruded shapes. "There are," he allows, "a lot of parallels." A Cheeto without its powdered coating has almost no flavor.* Likewise, the sauces on processed convenience meals are basically palatants for humans.