Quotes About Risk

If you tell your competition your tactics, they'll steal them and it will cost you. But if you tell them your strategy, it won't matter. Because they don't have the guts or the persistence to turn your strategy into their strategy.

Annie Duke, former world champion of poker, teaches us that there's a huge gap between a good decision and a good outcome. A good decision is based on what we know of the options and the odds. A good outcome happens or it doesn't: it is a consequence of the odds, not the hidden answer.

If religion comprises rules you follow, faith is demonstrated by the actions you take. When you lead without compensation, when you sacrifice without guarantees, when you take risks because you believe, then you are demonstrating your faith in the tribe and its mission. Of course it's difficult. But leaders will tell you that it's worth it.

When the offering you bring matches the story we tell ourselves, the way we tell it, the pace we're used to, the expense and the risk . . . it's an easy choice to add you to the mix.

Effective marketers have the courage to create tension.

For the important work, the instructions are always insufficient. For the work we'd like to do, the reward comes from the fact that there is no guarantee, that the path isn't well lit, that we cannot possibly be sure it's going to work.

My friend Jon likes it when an airplane hits heavy turbulence. His insight is worth sharing. "The odds of a plane crashing from turbulence are essentially zero, so I sit and enjoy it. It's like a ride at an amusement park.

Changing things—pushing the envelope and creating a future that doesn't exist yet (at the same time you're criticized by everyone else)—requires bravery.

Desire for gain versus avoidance of loss.

The more important the project we take on, the more difficult it is to find certainty that our work will succeed before we begin. We can begin with this: If we failed, would it be worth the journey? Do you trust yourself enough to commit to engaging with a project regardless of the chances of success?

past performance is no guarantee of future success.

If you can't fail, it doesn't count.

el coste de equivocarse es inferior al coste de no hacer nada.

You're not the only person who looks for the best choice. Everyone does. As a result, the rewards for being first are enormous. It's not a linear scale. It's not a matter of getting a little more after giving a little more. It's a curve, and a steep one.

Holding on tightly to what we've got is at the heart of so many bad decisions.

To be willing to do new things you don't think you'll like requires you to prefer the unknown. Not just to tolerate it, but to prefer it.

If you try to steal the giant's lunch, the giant is likely to eat you for lunch.

Discomfort brings engagement and change. Discomfort means you're doing something that others were unlikely to do, because they're busy hiding out in the comfortable zone. When your uncomfortable actions lead to success, the organization rewards you and brings you back for more.

Most entrepreneurs don't think about money too much when they decide to start a business. When's the last time you asked someone at a cocktail party what he does, and he responded, "Every month, I generate more cash than I spend"?

would you dare to love me?

She told how the fear had slipped away through the year, 'slipped away silently and secretly', and how we mustn't be afraid to try new things.

My father and brother were slain at Sandal Castle because they engaged a far superior force. It was daring, heroic, foolhardy…and fatal. I'll not make the same mistake.

Yesterday I heard some of the castle servants talking about a funeral for one of the stable lads. He went skating last week on the pond in the village, but the ice was not thick enough and he drowned. I like to skate on the ice,too, Papa, have my own pair of bone skates. I could drown crossing the Channel as Uncle Robert fears... or I could drown back in Angers, if I was unlucky like that stable lad. Geoffrey's mouth twitched. God help me, he said, I've sired a lawyer!

What is a thing worth, if it comes with no risk?