Quotes About Memorability

viewer has to be hit on the head with the same ad seven or eight times before it begins to register.

I will not be remembered in history. I have not been shot. I have not launched any great tragedy or victory. I have not borne any great defeat. It was a very normal - it still is a very normal - human life of a political leader.

People can easily forget how fast you did your work, but can hardly forget how well you did it.

For clarity and brevity's sake, you'll have to choose the one most significant way your client's lives will improve, and trust that choosing one will be remembered while listing many would be forgotten.

Repeating the same language in the same way in your one-liner, landing page, emails, and direct sales letters helps you brand yourself into your customer's mind.

When we start our elevator pitch or keynote address, or when somebody visits our website, they're burning calories to process the information we're sharing. And if we don't say something (and say something quickly) they can use to survive or thrive, they will tune us out.

I want to be famous in the way a pulley is famous, or a buttonhole, not because it did anything spectacular, but because it never forgot what it could do.