Quotes About Design

More than anyone else of his time, he made products that were completely innovative, combining the power of poetry and processors. With a ferocity that could make working with him as unsettling as it was inspiring, he also built the world's most creative company. And he was able to infuse into its DNA the design sensibilities, perfectionism, and imagination that make it likely to be, even decades from now, the company that thrives best at the intersection of artistry and technology.

that he asked to have input in designing a new version. I was both amused and willing, so I readily assented. I ended up having more than forty interviews and conversations with him. Some were formal ones in his Palo Alto living room

ARPA should not force the research computers at each site to handle the routing of data, Clark argued. Instead ARPA should design and give each site a standardized minicomputer that would do the routing.

Una de las claves para que una innovación tenga éxito es simplificar el acceso del usuario. Para que los blogs se convirtiesen en

one featured on its first brochure: "Simplicity is the ultimate sophistication." Jobs felt that design simplicity should be linked to making products easy to use. Those goals do not always go together. Sometimes a design can be so sleek and simple that a user finds it intimidating or unfriendly to navigate. "The main thing in our design is that we have to

Among them was a calligraphy class that appealed to him after he saw posters on campus that were beautifully drawn. "I learned about serif and sans serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.

In most people's vocabularies, design means veneer," Jobs told Fortune shortly after retaking the reins at Apple. "But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers.

The way we build stuff at Apple is often this way. Even the number of models we'd make of a new notebook or iPod. We would start off with a version and then begin refining and refining, doing detailed models of the design, or the buttons, or how a function operates. It's a lot of work, but in the end it just gets better, and soon it's like, "Wow, how did they do that?!? Where are the screws?

More than that, the iPod became the essence of everything Apple was destined to be: poetry connected to engineering, arts and creativity intersecting with technology, design that's bold and simple.

Many of the figures in his preparatory drawings are nude; he had come to believe in Alberti's advice that an artist should build a picture of a human body from the inside out, first conceiving of the skeleton, then the skin, then the clothing.

Apple was destined to be: poetry connected to engineering, arts and creativity intersecting with technology, design that's bold and simple.

I love it when you can bring really great design and simple capability to something that doesn't cost much," he said as he pointed out the clean elegance of the houses. "It was the original vision for Apple. That's what we tried to do with the first Mac. That's what we did with the iPod.

Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers.

The first instinct that he indulged was his passion for design. The name he chose for his new company was rather straightforward: Next. In order to make it more distinctive, he decided he needed a world-class logo. So he courted the dean

The firm changed its name from frogdesign to frog design in 2000 and moved to San Francisco. Esslinger picked the original name not merely because frogs have the ability to metamorphose, but as a salute to its roots in the (f)ederal (r)epublic (o)f (g)ermany. He said that "the lowercase letters offered a nod to the Bauhaus notion of a non-hierarchical language, reinforcing the company's ethos of democratic partnership.

The only problem with Microsoft is they just have no taste, they have absolutely no taste

Plus, for Steve, less is always more, simpler is always better. Therefore, if you can build a glass box with fewer elements, it's better, it's simpler, and it's at the forefront of technology. That's where Steve likes to be, in both his products and his stores.

Hey, if we're going to make things in our life, we might as well make them beautiful.

There was no CD tray, just a subtle slot. And as with the original Macintosh, there was no

The Atari experience helped shape Jobs's approach to business and design. He appreciated the user-friendliness of Atari's insert-quarter-avoid-Klingons games. "That simplicity rubbed off on him

love it when you can bring really great design and simple capability to something that doesn't cost much," he said as he pointed out the clean elegance of the houses. "It was the original vision for Apple.

His argument was that a great engineer would be remembered only if he teamed with a great marketer, and this required him to commit his designs to the partnership.

So Jobs and his team became excited about the prospect of building a phone that they would want to use. "That's the best motivator of all," Jobs later said.

Ive was a fan of the German industrial designer Dieter Rams, who worked for the electronics firm Braun. Rams preached the gospel of "Less but better," Weniger aber besser, and likewise Jobs and Ive wrestled with each new design to see how much they could simplify it.